Imagine spending a relaxing four hours exploring the picturesque Hawke’s Bay countryside, indulging in some of New Zealand’s finest artisanal treats. This Taste Hawke’s Bay food tour offers a friendly, small-group experience that celebrates the region’s sweet delights—honey, chocolates, and fresh fruit ice creams—that make Hawke’s Bay a genuine foodie hotspot. Whether you’re a family seeking a fun outing or a couple looking to satisfy your sweet tooth, this tour promises a memorable journey through local craftsmanship and stunning scenery.
What we love about this tour is its personalized approach — small group sizes mean more interaction with guides and artisans, making the experience feel intimate and authentic. The variety of stops, from chocolate factories to honey farms, offers a well-rounded taste of local flavors. Plus, the inclusion of free admission to museums and galleries allows for a relaxed pace and more exploration. One potential consideration might be the weather, as open-air stops depend on good conditions, but the tour’s flexible policies help manage this. This experience is ideal for families, couples, or anyone with a sweet tooth eager to learn about Hawke’s Bay’s artisanal producers while enjoying some delicious samples.
Key Points

- Small Group Experience: Personalized, engaging, and less rushed.
- Diverse Tastings: Honey, chocolates, and fresh fruit ice cream.
- Beautiful Scenery: Stunning views of Hawke’s Bay countryside throughout.
- Flexible & Convenient: Pickup and drop-off from Napier, with options for custom start times.
- Authentic Interactions: Guided tastings and visits to local producers.
- Great for Families: Kid-friendly stops and treats make it a perfect family outing.
An In-Depth Look at the Tour Itinerary

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The Silky Oak Chocolate Company
Our journey begins at Silky Oak Chocolates, a true paradise for chocolate lovers. Here, you’ll see handcrafted chocolates being made right before your eyes in their cozy boutique factory shop. The best part? Sampling a selection of these artisanal chocolates, which are beautifully crafted and full of flavor. Watching the factory’s activity adds a layer of interest—these are chocolates made with care, not mass-produced. The 45-minute stop includes an admission ticket, meaning you can also browse their shop for some premium treats or gifts to take home.
Authentic insight from reviews highlights how delightful this stop is: “You get to see the factory action and taste some amazing chocolates,” one traveler commented. The smaller group setting ensures plenty of opportunity to ask questions and learn about the chocolate-making process, making it more than just a tasting — it’s an educational experience as well.
Arataki Honey Visitor Centre
Next, we visit Arataki Honey Visitor Centre to uncover the secrets behind New Zealand’s most famous honey. The staff are friendly and knowledgeable, sharing stories about how bees turn nectar into liquid gold. The 45-minute visit includes a guided honey tasting, which reveals the true diversity of honey flavors that bees produce — from mild to intensely aromatic varieties.
This stop isn’t just about tasting; it’s about understanding the craftsmanship involved in honey production. Many reviews appreciate how the guides make the experience engaging: “We loved the way they explained how bees create honey — it felt like a behind-the-scenes look at nature’s finest work.” While admission is free, the insights gained here are priceless for anyone curious about natural products.
Birdwoods Gallery
A short drive takes us to Birdwoods Gallery, an art-filled haven set in the rolling countryside. It’s a charming spot where you can wander through an eclectic art gallery and explore a sculpture garden teeming with creative works. This stop provides a quieter, more contemplative moment amid the tour, with plenty of opportunities for photos and relaxing strolls.
Although admission is free, the highlight is the peaceful setting and the diverse art on display. Travelers have noted how this stop offers a “refreshing change from the food focus and a chance to enjoy some local creativity.” It’s a perfect break for those wanting a bit of culture alongside their culinary adventures.
Havelock North and Fresh Fruit Ice Cream
The tour’s pièce de résistance is a visit to a local gem in Havelock North, where you’ll sample freshly made New Zealand fruit ice cream. Imagine creamy vanilla or yogurt swirled with seasonal berries or fruits, prepared right in front of you. This stop lasts about an hour, giving plenty of time to savor the flavors and soak in the relaxed rural ambiance.
Many reviews celebrate this as a highlight: “The ice cream is so fresh and delicious—you can taste the difference,” a guest remarked. It’s a quintessential Kiwi experience, showcasing how local ingredients shine in simple pleasures. The setting allows for some easy conversation and photos of the beautiful countryside views.
Practical Details & What to Expect

Transportation and Group Size
The tour offers comfortable transport with a friendly local guide, ensuring a relaxed atmosphere. The group size is capped at 18 travelers, balancing intimacy with social interaction. Pickup and drop-off from Napier make this experience convenient, especially if you’re staying in town.
Duration and Pace
Spanning approximately 4 hours, the tour strikes a good balance—enough time to enjoy each stop without feeling rushed. Stops range from 30 to 60 minutes, allowing for tasting, exploring, and photos, but also leaving time for informal chats.
Price & Value
At $119.46 per person, this tour offers a good value considering the inclusions: multiple tastings, free museum admissions, and personalized guidance. The small-group setting enhances the experience, making it feel more like a visit with friends rather than a large, impersonal bus tour.
Weather and Flexibility
Since some stops are outdoors, good weather is preferable. The provider’s flexible cancellation policy, including full refunds if canceled 24 hours in advance or in case of bad weather, provides peace of mind.
Authentic Experiences That Stand Out

The standout feature of this tour is its focus on local artisans—you’re not just sampling mass-produced treats, but engaging with producers who are passionate about their craft. Meeting the folks at Arataki Honey and seeing chocolates made at Silky Oak adds authenticity that many commercial tours lack.
The scenic views along the countryside are an added bonus, making the journey as visually enjoyable as the tastings are flavor-packed. The tour’s reputation for knowledgeable guides and friendly atmosphere makes it clear why it’s highly rated and booked well in advance—an indication of its popularity and quality.
Who Would Benefit Most?

This tour is best suited for families, couples, and friends looking for a fun, relaxed food experience. It’s ideal for those who enjoy tasting local products and learning about the craftsmanship behind them. If you’re a sweet tooth or love discovering regional specialties, this tour will satisfy your cravings while offering a glimpse into Hawke’s Bay’s artisanal scene.
Travelers who appreciate scenic drives and small-group intimacy will find this experience more personal and engaging. It’s not a hurried, cookie-cutter tour but a genuine exploration of Hawke’s Bay’s sweet side, crafted with care and attention.
The Sum Up

In summary, the Taste Hawke’s Bay food tour delivers a delightful mix of local craftsmanship, beautiful scenery, and delicious treats. With a well-paced itinerary, knowledgeable guides, and a focus on authentic producers, it’s a fantastic way to spend a few hours enjoying New Zealand’s artisanal food scene. Its moderate price point makes it accessible, especially considering the inclusions and intimate group size.
This tour is perfect if you want a family-friendly, engaging, and flavorful experience that combines education with indulgence. Whether you’re a serious foodie or simply someone who loves trying new things in scenic surroundings, you’ll find plenty to enjoy here.
FAQ

Is this tour suitable for children?
Yes, it’s a family-friendly experience, with tastings that kids typically enjoy, like ice cream and honey.
Are pickup and drop-off included?
Yes, the tour offers pickup and drop-off from Napier for added convenience.
What is the tour duration?
The entire experience lasts about four hours, making it a perfect half-day activity.
Can I customize start times or tour options?
Yes, you can request alternative start times or customizations via the Mates Travel website.
Are the tastings free?
Yes, all tastings at stops like the chocolate factory, honey center, and ice cream shop are included in the tour price.
Is the tour weather-dependent?
Yes, since some stops are outdoors, good weather is preferable. The provider offers a full refund or alternative date if canceled due to poor weather.
How large are the tour groups?
Maximum group size is 18 travelers, ensuring a comfortable and intimate experience.
Do I need any special tickets or reservations?
All tickets and admissions to the stops are included, so no separate bookings are necessary.
Enjoy your taste of Hawke’s Bay’s sweetest offerings on this thoughtfully curated, fun-filled food tour — a wonderful way to connect with local culture, craftsmanship, and scenery.
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