If you’re planning a visit to Traverse City and love wine, this “Red Eye” 4 Winery Tour promises an experience that’s both exclusive and practical. Unlike the usual noisy bus tour, this outing is tailored for those wanting a more intimate, luxurious, and early start—meaning you’ll be sipping on wines before most travelers even get out of bed.
Two things really stand out about this tour: first, the luxury transportation—think Cadillac Escalade rather than a squeaky school bus—and second, the flexibility. You get to customize your winery stops, making this not just a tour, but a personalized journey. A potential downside? The price point is slightly higher than average, but for what you receive—an upscale, comfortable experience with top-notch guides—it’s a solid value for wine aficionados.
This experience is perfect for small groups who appreciate quality over quantity, and for visitors eager to avoid crowds while enjoying stunning vineyard vistas. If you value expert insights, comfort, and a VIP vibe, this tour should definitely be on your list.
Key Points

- Luxury SUV transport elevates the experience, offering comfort and style.
- Early start helps beat crowds and enjoy the wineries at their most peaceful.
- Flexible itinerary allows guests to suggest preferred wineries.
- Expert guides with a passion for wine enrich each tasting with recommendations.
- Stunning views of Grand Traverse Bay add an extra layer of beauty to the day.
- Group size is limited, ensuring a more intimate, personalized experience.
The Experience: An In-Depth Look

You can also read our reviews of more city tours in Traverse City
Introducing the Tour—A VIP Way to Taste Traverse City Wines
The “Red Eye” tour is pitched as the VIP alternative to the typical bus-style wine tour. Instead of clumped-together crowds and cramped rides, you’ll travel in a luxury SUV, such as a Cadillac Escalade or Chevrolet Suburban, with comfortable seating and air conditioning. This makes a noticeable difference—you’re not just riding, but traveling in style, which sets the tone for the whole day.
The tour lasts around 4 to 5 hours, with a typical start time early in the morning—usually around 9 AM—so you can be enjoying your first sip by 10:10 AM. This early start is a clever way to avoid the busloads of travelers and get a more relaxed, exclusive experience. Plus, it means you’ll have plenty of time afterward to explore Traverse City or relax in the evening.
What’s Included and How It Works
For $89 per person, the tour includes expert guides—local wine enthusiasts who are well-versed in the area’s wines and wineries. The guides are described as wine connoisseurs, which is good news if you’re looking for genuine recommendations rather than just a party bus.
The group size is capped at around 6-7 guests per vehicle, often giving you a semi-private experience that’s much more personable. You’ll also receive a complimentary bottle of wine—either Gamay, Secco, or Gwertz, depending on availability—adding extra value.
Transportation is in air-conditioned, comfortable SUVs, ensuring a smooth ride, and there’s no tired, worn-out school bus in sight. For those concerned about logistics, pickup and drop-off at some downtown locations make it easy to join the tour without hassle.
The Itinerary—A Mix of Top Wineries and Breathtaking Views
The itinerary is flexible, but it usually includes stops at four wineries, with guests encouraged to voice their preferences. Some of the most popular wineries include:
- Hawthorne Vineyards: Known as one of the best in Traverse City, they offer tastings of reds and whites, and you can purchase wines or join their wine club. The setting is perfect for relaxing and savoring your wines.
- Chateau Chantal: Perched atop one of the highest points on Old Mission Peninsula, this winery offers spectacular views of Grand Traverse Bay. The tasting room is scenic, and the wines are well-regarded. You’ll love the way the scenery complements your tasting experience.
- Bonobo Winery: Famous for wines that guests feel compelled to brag about, Bonobo is described as feeling like a movie star experience. The wines here tend to make a strong impression, and the vibe is lively and welcoming.
- Brys Estate: A favorite among visitors, Brys is one of Michigan’s top ten wineries. Their signature drink, the “Froze”, is a crowd-pleaser—sweet, refreshing, and perfect for a sunny day.
- Bowers Harbor: Established in 1991, this winery is one of the original establishments in the area. The setting used to be a horse farm, giving it a rustic charm, and the wines are highly praised.
Throughout the day, you’ll also enjoy stunning views of Grand Traverse Bay—an arm of Lake Michigan that stretches for 32 miles—offering plenty of photo opportunities and a sense of place that’s unique to this part of Michigan.
The Value of the Experience
We’d argue that the value here extends beyond just the price. For $89, you’re getting a luxury experience, expert guides, a semi-private vehicle, and the chance to taste wines at some of the best vineyards in the region—all with flexibility and comfort.
Compared to larger bus tours, which often feel hurried and crowded, this VIP approach allows for a more relaxed, intimate day, perfect for couples, small groups, or anyone wanting a bit more sophistication.
You can also read our reviews of more wine tours in Traverse City
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- Day Sail From Traverse City With Food, Wine, & Cocktails
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Passenger Experience and Feedback
While the tour currently has no reviews posted, the detailed itinerary and descriptions suggest that guests can expect stunning views, quality wines, and personalized attention. The inclusion of a complimentary wine bottle and the focus on expert guidance points to a well-organized, value-packed experience.
The fact that tours are flexible and guest-driven means you can prioritize certain wineries or viewpoints, making your day tailored to your taste.
Who Would Love This Tour
This “Red Eye” tour is ideal for wine lovers who value comfort and exclusivity. If you prefer a relaxed pace, stunning vistas, and knowledgeable guides, you’ll find this experience rewarding. It’s also perfect for those wanting to avoid crowds and travel in style rather than on a noisy bus.
Couples celebrating a special occasion or small groups of friends will appreciate the semi-private nature of the outing. Plus, early risers who enjoy starting the day with a glass in hand will love the early start—they’ll be finished by mid-afternoon, leaving plenty of time to explore Traverse City.
Final Thoughts

The “Red Eye” 4 Winery Old Mission Traverse City Early Wine Tour offers a luxurious, flexible, and scenic way to explore some of Michigan’s top wineries. The combination of stunning views, expert guides, and upscale transportation makes it stand out from standard wine tours.
While it’s priced a bit higher, the quality of the experience—with its personalized feel and emphasis on comfort—justifies the cost for those seeking a more refined way to enjoy Traverse City’s wine country.
If you’re after an authentic, elegant day of tasting, paired with breathtaking scenery and expert insight, this tour hits the mark. It’s perfect for small groups, couples, and travelers who value a taste of the VIP life while exploring some of Michigan’s finest vineyards.
Frequently Asked Questions

Is the tour suitable for all travelers?
Most travelers can participate, as the tour is designed to be accessible and enjoyable for a wide audience. If you have specific needs, it’s best to check with the provider.
How many wineries do we visit?
Typically, the tour visits four wineries, but this can be tailored based on your preferences.
What is included in the price?
The fee covers transportation in a luxury SUV, expert guides, and a complimentary bottle of wine. Tastings at each winery are extra.
Can I suggest specific wineries to visit?
Yes, the itinerary is flexible, and guides are happy to accommodate your wishes and favorite wineries.
What makes this tour different from others in Traverse City?
It’s the luxury SUV transportation, early start, and personalized experience that set this tour apart from more standard bus options.
Is there a cancellation policy?
Yes, you can cancel for a full refund if you do so at least 24 hours before the tour. Cancellations within 24 hours are not refunded.
This “Red Eye” 4 Winery Tour offers a genuine blend of comfort, flexibility, and scenic beauty—making it a memorable way to sample Traverse City’s finest wines without the hassle of large groups or rushed visits. Whether you’re a seasoned wine lover or a casual enthusiast, this experience promises a special day in Michigan wine country.
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