Travelers looking for a fresh way to explore York’s storied streets might find this Viking-themed treasure hunt a charming alternative to traditional tours. This self-guided game, run by Heart of York Tours, transforms a typical sightseeing stroll into an interactive quest that’s both educational and entertaining. It’s designed for those who enjoy puzzles, history, and a bit of playful competition—whether you’re traveling as a couple, family, or group of friends.
What we love about this experience is its independence—you set your own pace without the pressure of a large tour group—and the engaging storytelling that makes history come alive through a chat with Eric Bloodaxe, the last Viking King of York. That said, it’s worth noting that the riddles are relatively simple, so if you’re after a highly challenging puzzle, you might find it slightly straightforward. Still, it’s a great option for those wanting a relaxed, fun way to see some of York’s key sights while uncovering a few hidden gems.
This treasure hunt is perfect for families with kids, couples seeking a playful day out, or history buffs who enjoy solving clues. Its accessible price point and flexible hours make it an appealing choice for a light, interactive activity—especially if you want to avoid the crowds and follow your own curiosity.
Key Points

- Self-guided experience allows for flexible pacing and avoids crowded tours.
- Interactive storytelling with Eric Bloodaxe makes history feel alive.
- Affordable price at less than $9 per person offers good value for an hour and a half of entertainment.
- Mix of landmarks and hidden spots helps you truly explore York beyond the usual tourist spots.
- Ideal for families and groups looking for an engaging, educational activity.
- Operates year-round with generous opening hours from noon to late evening.
An In-Depth Look at the Viking Treasure Hunt
You can also read our reviews of more tours and experiences in York.
What the Tour Is and How It Works
Imagine wandering York’s cobbled streets, but instead of just observing, you’re actively solving riddles delivered via your smartphone. The experience begins at Exhibition Square, a central spot perfect for starting this adventure, and concludes back there at the end of your hunt. Once you download your mobile ticket, you’re greeted by Eric Bloodaxe in a chat window, who guides you around the city, sharing tales and giving clues to progress.
The duration of approximately 1 hour and 30 minutes strikes a good balance—just enough time to see some major sights without feeling rushed. The activity is completely self-guided, so you can pause, take photos, or explore side streets at your leisure. The flexibility of hours—available almost any time from noon to late at night—means you can tailor your adventure to fit your schedule.
What the Clues Cover and the Route
Your journey takes you to a mix of top sights and hidden corners. While the exact stops aren’t listed in detail, the clues are related to objects along the route, and solving these hints will lead you closer to the Viking treasure. The interactive nature makes you look a little more carefully at your surroundings—an advantage that can turn a simple walk into a memorable discovery.
From reviews, we learn that answers are straightforward, yet you’re encouraged to look for the less obvious, which adds a satisfying element of discovery. As one reviewer put it, “Answers were simple, but we looked for the less obvious,” which hints at a gentle challenge that keeps it engaging without causing frustration.
The Experience of Chatting with Eric Bloodaxe
One of the most unique aspects is the chat interaction with Eric Bloodaxe. This character adds a layer of storytelling that sets the activity apart from standard sightseeing. You’ll get brief history snippets and some humor along the way, making the experience feel more like a conversation with a local historian than a scripted tour.
Landmarks and Hidden Gems
While the exact landmarks aren’t specified, it’s clear that the route offers a blend of prominent sights and lesser-known spots. This hybrid approach ensures you get a good sense of York’s Viking past and its charming streets, often revealing hidden corners you might otherwise miss on a regular tour.
The Value of the Experience
At just $8.91 per person, the treasure hunt offers solid value, especially considering its length and interactive nature. Compared to conventional guided tours, you’re paying a fraction for a personalized experience that’s equally informative and more fun.
What Our Reviewers Say
Reviewers consistently praise its interactive and fun nature. “Follow the clues, make the time pass quickly,” said one, highlighting how engaging the activity is. Another reviewer noted that it was a “fun, different way to visit a city,” which aligns with what many modern travelers seek—something memorable beyond just walking and listening.
Who Will Love It
This experience suits families with kids, as it encourages problem-solving and exploration. Couples will enjoy the relaxed pace and storytelling, while history enthusiasts can appreciate the Viking theme woven into city landmarks. The activity’s private nature also makes it ideal for groups wanting a personalized outing.
Practical Details

The meeting point at Exhibition Square is centrally located, making it easy to access via public transportation. The activity is available every day from noon to late evening, giving you flexibility. Since it is private, only your group participates, adding a personal touch.
The confirmation of booking is immediate, and the activity can be canceled free of charge if done at least 24 hours in advance, providing peace of mind. Service animals are permitted, and most travelers can participate, making it accessible for many.
Concluding Thoughts

This Viking treasure hunt in York offers a delightful mix of history, adventure, and digital interactivity. It’s especially valuable for those who want to explore the city at their own pace, engaging their minds with riddles and stories rather than just walking around. The affordable price makes it an accessible option for families, couples, or groups looking for something different from the usual guided tour.
While the clues are simple, the storytelling and chance to uncover hidden corners add layers of enjoyment. If you enjoy puzzles, history, or just a fun way to see York beyond the typical tourist trail, this activity is well worth considering.
In essence, it’s a lighthearted, engaging, and educational experience that offers a memorable way to celebrate York’s Viking past without breaking the bank or following a large crowd.
FAQ
How long does the treasure hunt last?
It takes approximately 1 hour and 30 minutes, giving you enough time to see key sights and enjoy some exploration without feeling rushed.
Where does the activity start and end?
It begins and ends at Exhibition Square, a central location in York, making it convenient for most travelers.
Do I need to download anything in advance?
You’ll receive a mobile ticket after booking. The activity is played through your smartphone, so ensure your device is charged and has internet access.
Can I do this activity in the evening?
Yes, it’s available every day from noon until 11:30 PM, so you can choose a time that suits your schedule.
Is this activity suitable for children?
Yes, many reviews mention kids enjoyed guessing clues too. The riddles are simple enough for children to participate with some guidance.
How much does it cost?
The price is $8.91 per person, which offers good value considering the interactive and self-guided nature of the activity.
What makes this tour different from a traditional guided tour?
It’s self-guided and private, meaning you control the pace and avoid crowds. The storytelling via chat with Eric Bloodaxe adds a fun, personalized element.
Are there any hidden costs?
No, the listed price covers the entire experience. Just ensure your phone plan supports data usage if needed.
What if I need to cancel?
You can cancel for free up to 24 hours in advance for a full refund, offering flexibility if your plans change.
This Viking treasure hunt in York is an imaginative, budget-friendly way to connect with the city’s Norse past. Its thoughtful design and engaging storytelling make it stand out as a memorable activity for a variety of travelers—especially those eager for a mix of history and fun.
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