If you’re looking for a way to enjoy Traverse City’s renowned wine and beer scene without the chaos of typical party buses, this Traverse City Wine and Beer Tour is worth considering. Offered by Movie Stars Wine Tours, it promises a relaxed, VIP experience that combines the best of both worlds—wine from Old Mission Peninsula and craft brews from the heart of downtown Traverse City—all in a luxurious setting.
What makes this tour particularly appealing? First, it skips the loud party bus and instead rolls in a luxury SUV with expert guides. Second, it paints a vivid picture of the local beverage scene through carefully curated stops, blending education with tasting. One potential drawback? The price point of $199 per person may seem steep for some, especially since tastings, food, and additional drinks cost extra. However, for those who value comfort, authenticity, and guided expertise, this tour offers solid value.
This experience is perfect for couples, small groups, or anyone wanting a private, upscale introduction to Traverse City’s drink scene. It’s especially suited to travelers who prefer a more intimate, personalized outing rather than a noisy bus ride. If you love local wines and craft beers, and you want knowledgeable guides to enhance your tasting experience, this tour will likely meet your expectations.
Key Points

- VIP Treatment: Travel in a luxury SUV with expert guides, avoiding the typical party bus scene.
- Balanced Sampling: Visit 2 wineries and 2 breweries, tasting drinks at each stop with knowledgeable hosts.
- Convenience: Includes hotel pickup in downtown Traverse City, saving you time and hassle.
- Flexibility: Multiple tour times available, plus private options for groups.
- Additional Purchases: Opportunity to buy glasses, growlers, bottles, and merchandise at each location.
- Cost Consideration: Tasting samples are included, but drinks and food are extra, which can add up.
A Detailed Look at the Traverse City Wine and Beer Tour

You can also read our reviews of more food & drink experiences in Traverse City
What to Expect from the Tour Itself
This isn’t your typical loud, crowded party bus. Instead, the semi-private nature of the tour emphasizes comfort and authenticity. Most groups are kept small—around 6-7 guests—most likely enjoying exclusive use of a luxury GMC Yukon or similar vehicle. Larger groups are split into multiple vehicles, ensuring everyone gets a personalized experience.
Pickup is conveniently arranged in downtown Traverse City, with the tour beginning at Hardy Street Parking Structure near the Park Place Hotel. The tour lasts about 4.5 hours, balancing enough time at each stop with a relaxed pace. You’ll be picked up and dropped off in style, avoiding the need to Uber or drive yourself—crucial if you plan to indulge.
The Itinerary: Wineries and Breweries
One of the tour’s highlights is the balanced itinerary. You’ll visit two wineries on Old Mission Peninsula, a region celebrated for its scenic vineyards and high-quality wines. Expect to sample a range of varieties, from crisp whites to possibly a Gamay or Secco, with guides offering insights into the local production. Guests often appreciate the chance to purchase glasses, bottles, or merchandise, making souvenirs of their tasting experiences.
The other half of the tour takes you to two top-notch breweries in downtown Traverse City. These stops give a taste of the local craft beer scene, known for innovative brews and a welcoming atmosphere. While tastings are included, additional drinks and food are available for purchase, giving you the flexibility to indulge further if you wish.
Guides Who Know Their Stuff
Guests rave about the knowledgeable guides— Tracy, Kyle, and Andie—who act as your beverage connoisseurs. They’re friendly, enthusiastic, and well-versed in the nuances of local wine and beer. Their expert recommendations help you understand what you’re tasting, making each stop both educational and enjoyable.
According to reviews, the guides’ passion for the local scene adds value. One guest said, “Our guides clearly love what they do and shared so much insight that I learned more about Michigan wines than I thought possible.” This focus on expertise turns a simple tasting into a more meaningful experience.
More Great Tours NearbyThe Comfort and Style of Transportation
Traveling in a luxury SUV rather than a party bus is a big selling point. The air-conditioned vehicle provides a comfortable environment, and the semi-private nature means fewer strangers and more personalized attention. When considering the ride, think of it as traveling with friends rather than a crowd of strangers.
This style of transportation also means you avoid the “tired school bus” experience common on many tours. Plus, you’re picked up right in downtown Traverse City, so you won’t spend extra time or energy getting to the starting point.
You can also read our reviews of more city tours in Traverse City
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- Traverse City: 6-Hour Tour of Sleeping Bear Dunes
- Historical Ghost Lantern Tour Downtown Traverse City +Magnant
- 5-Hour Traverse City Wine Tour: 3 Wineries on Leelanau Peninsula
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Cost and Value
The $199 per person cost covers transportation, expert guides, and four tastings. While tastings, food, and additional drinks are extra, most guests find the overall experience worthwhile, especially given the convenience and comfort.
Considering that private groups of 6-7 are most likely to enjoy exclusive use of a vehicle, this tour delivers a premium feel at a moderate price. The inclusion of a free bottle of wine for larger groups (6 or more) adds a nice touch of value.
Who Should Consider This Tour?
This experience suits travelers who crave relaxation and comfort over the typical party scene. Couples celebrating a special occasion, small groups of friends, or those interested in learning about local wines and beers will find it particularly appealing.
If you’re someone who values expert guides and wants to avoid the chaos of larger bus tours, this is a smart choice. It also works well if you want the flexibility to explore on your own afterward or enjoy some downtime in downtown Traverse City.
The Sum Up: Is This Tour for You?

For travelers looking to sample Traverse City’s best wines and craft beers in style, this tour offers a compelling mix of comfort, authenticity, and expert guidance. It’s especially suitable if you prefer small, semi-private groups and a relaxed-paced excursion without the noise or hassle of a party bus. The luxury SUV adds a touch of class, and the local guides’ knowledge enriches every tasting.
While the cost is higher than some other options, the personalized experience, convenience, and quality make it a good value for those who appreciate guided education and hassle-free logistics. It’s an excellent choice for those who want to focus on enjoying the local drinks without worrying about driving or crowds.
If you’re visiting Traverse City and want an authentic, upscale way to explore its beverage scene, this tour is worth considering—just remember to budget for any extra drinks or food you might want to purchase along the way.
FAQ

Is this tour suitable for larger groups?
Yes, groups of 6 or more can enjoy a private tour with most likely exclusive use of the vehicle. Larger groups may be split into multiple vehicles.
Where does the tour pick me up?
Pickup is at Hardy Street Parking Structure in downtown Traverse City, near the Park Place Hotel. Some other downtown locations may be available—just confirm with the provider.
How long does the tour last?
The tour lasts approximately 4.5 hours, giving ample time at each stop without feeling rushed.
Are tastings included in the price?
Yes, samples or splashes of wine and beer are included. However, additional drinks, food, and merchandise are available for purchase at each location.
Can I buy bottles or merchandise during the tour?
Absolutely. Guests often buy glasses, bottles, and merchandise at the stops, making souvenirs and gifts easy to pick up.
Is there a private option?
Yes, private groups can arrange a private tour—perfect if you want an even more personalized experience.
Do I need to pay upfront?
You can reserve your spot now and pay later, with free cancellation up to 24 hours before the tour.
What should I wear?
Comfortable, casual clothing works well, especially since you’ll be seated in a vehicle and walking around each stop.
This tour provides a well-balanced, insider look at Traverse City’s vibrant wine and beer scene with the comfort of a luxury ride and guided expertise. Perfect for those who want to indulge while avoiding the typical noise and fuss, it offers an experience that’s both authentic and memorable.
You can check availability for your dates here:More Food & Drink Experiences in Traverse City
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