Wine Tasting & Lunch in Florence city centre

If you’re looking to combine your love of wine and regional cuisine with a touch of local history, this Wine Tasting & Lunch in Florence city centre offers a compelling way to spend an afternoon. Offered by Hidden Experiences, this guided tour pairs four distinct Tuscan wines with a traditional lunch in a cozy enoteca just steps from Florence’s iconic sights like the Duomo and the Accademia Gallery.

What makes this experience stand out? First, it’s the chance to taste four carefully selected wines from Tuscany’s renowned wine regions, paired with a delicious lunch that highlights local flavors. Second, the tour offers a relaxed, intimate setting—limited to just 15 travelers—that makes it easy to ask questions and truly enjoy the wines and food in a friendly atmosphere.

A potential consideration is that it’s a primarily wine-focused experience with a light lunch, so if you’re looking for a full-day tour or a more extensive culinary adventure, this might feel a bit brief. Still, it’s perfect for those who want a relaxed, authentic taste of Tuscany’s wine culture without leaving the city.

This tour suits food and wine enthusiasts, couples, or anyone wanting a gentle, authentic introduction to Florence’s culinary scene. It’s especially ideal if you appreciate insightful tastings paired with local delicacies.

Key Points

• Authentic Tuscan wines: You’ll sample four distinct wines from the region, with the chance to learn about their origins.
• Traditional lunch: A carefully curated meal in a cozy Florence enoteca, designed to complement the wines.
• Expert guidance: Knowledgeable staff will help you understand the wines and the local food traditions.
• Convenient location: Starting at a central spot near the Duomo and the Accademia, it’s easy to fit into your sightseeing day.
• Relaxed small-group format: Limited to 15 travelers, ensuring a personal and engaging experience.
• Flexible cancellation: Free cancellation up to 24 hours in advance offers peace of mind.

The Experience Overview

For many travelers, a visit to Florence isn’t complete without sampling its wines. This tour captures that essence beautifully by offering a guided tasting of four of Tuscany’s finest wines paired with a light, traditional lunch. It’s set in a charming enoteca—a wine cellar or wine bar that exudes the warmth and character of Florence’s food scene. Starting at 1:00 pm from Via dell’Oche, the experience lasts about 90 minutes, making it an accessible way to enjoy the city’s flavors without missing out on sightseeing.

The small group size ensures you won’t get lost in a crowd, and the central location means after the tour, you can easily continue exploring Florence’s historic core.

What You’ll Taste and See

You can expect to sample 4 glasses of wine, each about 60 ml, which allows for a generous tasting without overindulgence. These include a mix of reds, whites, or possibly a sparkling or dessert wine, all carefully selected to showcase the best of the region’s viniculture. Alongside your wines, you’ll receive bottled water and a light lunch—usually a charcuterie board complemented by local bread and cheeses.

The tour emphasizes learning about Tuscan wine traditions—what makes Chianti, Brunello, and Vernaccia special—and how they fit into Italy’s broader gastronomic culture. From the reviews, it’s clear that many guests appreciated the excellent wine selection and the relaxed, informative approach.

The Food and Wine Pairing

The lunch is designed as a light, flavorful complement to the wines. Expect to enjoy a traditional Tuscan charcuterie, bread, and perhaps some regional cheeses. One guest described it as “a wonderful Charcuterie board”, noting the pairing as a highlight. The focus is on quality ingredients and simple preparation that truly highlight the flavors.

The Setting and Group Size

The enoteca setting is intimate, cozy, and authentic—perfect for engaging with your guide and fellow travelers. With just 15 people max, the atmosphere is relaxed, allowing for plenty of questions and personal interaction. This format is ideal for those who enjoy a small, friendly group over large bus tours.

Value and Price Analysis

At $73.64 per person, this experience offers a good balance between quality and cost. The inclusion of four wines and a lunch provides substantial value, especially in the heart of Florence, where dining and tasting experiences can quickly add up. Guests seem to agree that the quality of the wine and the overall experience justify the price, particularly since the tastings are paired with a well-chosen lunch.

What the Reviews Say

Both reviews highlight the excellent food and wine as well as the relaxed, enjoyable atmosphere. One guest, Kim, summed it up as a “great introduction to the food and wines of the area,” calling it a “fun way to spend the afternoon.” Wayne found it “very relaxing,” with a “wonderful Charcuterie board”, and appreciated the opportunity to purchase and ship wines afterward.

Practical Details

• Start time: 1:00 pm
• Duration: Approximately 1.5 hours
• Location: Enoteca Alessi, Via dell’Oche, Florence
• Accessibility: Service animals allowed, near public transportation
• Group size: Up to 15 travelers
• Cancellation: Free up to 24 hours in advance, offering flexibility for the unexpected

Who Will Love This Tour?

This experience is tailored for wine lovers and curious foodies looking for an authentic taste of Tuscany without leaving Florence. It’s particularly suited to those wanting a relaxed, small-group setting where they can learn and taste in comfort. If you’re after a full day of culinary exploration, this might be a bit brief, but if you want a restful, flavorful break from sightseeing, it’s perfect.

For travelers seeking a genuine and approachable introduction to Tuscany’s wines paired with local flavors, this tour hits the mark. It combines quality, authenticity, and convenience in a way that truly benefits anyone wanting to deepen their appreciation of Florence’s culinary scene. The small group and central location make it a comfortable, engaging experience that enriches your visit without overwhelming it.

If you’re a fan of excellent wine, enjoy light, well-curated lunches, and want to learn in a friendly environment, this tour offers excellent value. It’s a great way to savor Florence’s best without the hassle of traveling outside the city or spending a fortune.

How many wines will I taste during this experience?
You will sample four different glasses of wine, each approximately 60 ml, giving you a good overview without overdoing it.

Where does the tour start and end?
It begins at Enoteca Alessi, Via dell’Oche, 27/red, Florence, and finishes back at the same meeting point.

What is included in the price?
Your fee includes four glasses of wine, bottled water, and a light traditional lunch.

Is the experience suitable for groups?
Yes, it’s designed for small groups of up to 15 travelers, ensuring a personal and relaxed atmosphere.

Can I cancel if my plans change?
Absolutely. You can cancel for free up to 24 hours before the experience for a full refund.

Is this activity accessible for most travelers?
Yes, it’s near public transportation and friendly for most travelers, including service animals.

This tour is an authentic taste of Tuscany’s wine culture, right in the heart of Florence. Whether you’re a seasoned wine enthusiast or just eager to enjoy some good regional flavors, it offers a delightful and practical way to deepen your appreciation of Italy’s culinary treasures.