Positano’s shopping scene offers more than just window browsing – it’s a chance to learn the stories behind the town’s famous crafts. The best small-group tours skip the tourist traps and head straight to authentic family-run shops where you’ll watch sandal makers, ceramicists, and fashion designers at work. We especially like the half-day artisan workshop tours, where you meet local makers and learn traditional techniques passed down through generations. The morning market walks are also terrific, combining food tastings with visits to shopkeepers who’ve been in business for decades. Check out these carefully selected shopping tours that showcase the real Positano.

Key Points

  • Explore Positano’s vibrant local markets and artisanal shops on a guided shopping tour.
  • Discover unique handmade crafts, traditional ceramics, and high-quality fashion items from Positano’s renowned artisans.
  • Gain insider knowledge from a local guide on the best places to find quality souvenirs and gifts.
  • Enjoy a personalized shopping experience with flexible schedules and private group options.
  • Combine the shopping tour with a culinary experience to fully immerse in Positano’s culture and traditions.

Vico Equense: Market & Cooking Class at a Locals Home

Vico Equense: Market & Cooking Class at a Locals Home

One of the most popular shopping tours in Positano is the Vico Equense: Market & Cooking Class at a Local’s Home. This 5-hour experience offers visitors an immersive look into the local culture and cuisine.

The tour begins with a visit to the vibrant Vico Equense market, where participants learn how to select the best produce. They then head to a local home for a private cooking class with a certified home cook.

Over the course of the class, guests will learn to prepare three authentic local recipes. Afterward, they’ll enjoy tastings of the prepared dishes, accompanied by local wines. The experience also includes beverages such as water, wines, and coffee. Dietary requirements can be accommodated with advance notice.

The market tours typically start at 9:00 AM or 4:00 PM, with flexibility based on participants’ needs. Priced from €189.00 per person, this private group experience is available in both Italian and English.

Booking is easy, with the option to reserve now and pay later, and free cancellation up to 24 hours in advance.

Read our full review: Vico Equense: Market & Cooking Class at a Local’s Home Review
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Vico Equense: Market & Cooking Class at a Local’s Home

Vico Equense: Market & Cooking Class at a Local's Home

Visitors can dive into the heart of Vico Equense’s local culture and cuisine through the immersive Vico Equense: Market & Cooking Class at a Local’s Home experience. Priced from €189 per person, this 5-hour private group activity includes a visit to a vibrant local market to learn about selecting the best produce.

Then, you will join a certified home cook for a private cooking class, creating three authentic local recipes and enjoying tastings alongside local red and white wines.

The experience can be reserved with no upfront payment, and cancellations are free up to 24 hours in advance. The market tours typically start at 9 AM or 4 PM, with flexibility to accommodate requirements.

Participants should advise any dietary needs for proper catering. The activity includes local market visits, a private cooking class, tastings, beverages, and local taxes.

Read our full review: Vico Equense: Market & Cooking Class at a Local’s Home Review
Book now: Check availability

The Sum Up

Vico Equense offers an immersive market and cooking experience that allows visitors to connect with local life. Guests can explore the lively market, then head to a local’s home for a hands-on cooking class, learning traditional recipes and techniques. This tour provides an authentic taste of Vico Equense’s vibrant food culture and community.