From Guadalajara to Cuervo. Worlds Largest Tequila Factory

If you’re considering a trip from Guadalajara that combines culture, flavor, and a touch of Mexican tradition, this tour to the world’s largest tequila factory is worth a look. It promises a comprehensive peek into tequila production, the chance to wander through stunning blue agave fields, and a taste of true regional flavors. This experience is particularly appealing if you want to learn about tequila’s process, enjoy authentic sights, and perhaps become a bit more confident in your tequila knowledge.

What stands out about this tour are its visits to both artisanal and large-scale factories, giving a well-rounded perspective on tequila-making techniques. Plus, the opportunity to drink directly from aging barrels and explore Tequila town, a designated Pueblo Mágico, makes it a memorable day. However, a possible hurdle could be language—some reviews mention that the English guides might not always be on the same page, which could matter if you’re not bilingual.

All in all, this tour is ideal for those curious about tequila, fans of Mexican culture, and travelers who appreciate both scenic views and educational experiences. Just keep in mind the group size and language considerations when booking.

Key Points

• Comprehensive Tequila Learning: Gain insights into the entire process, from agave to bottle.
• Visit the Largest and Oldest Factory: See the historic Fábrica La Rojeña, the heart of José Cuervo.
• Authentic Tasting Experience: Drink tequila straight from barrel-aged reserves.
• Visit Tequila, a Pueblo Mágico: Explore the charming town known for its colorful streets and traditional atmosphere.
• Cultural and Culinary Stops: Enjoy regional lunch and visit “Cantaritos el Güero,” where the region’s traditional drink originated.
• Scenic Agave Fields: Capture memorable photos among the sprawling blue agave plantations.

You can check availability for your dates here:

Starting Point and Transportation

The tour kicks off in Guadalajara, with pickups scheduled between 9:30 and 10:45 AM. Transportation is via a comfortable white van, which makes for a smooth ride to Tequila and surrounding areas. This flexible pickup window gives you some breathing room to settle in and prepares you for a full day.

Visit to Tequila Don Cayo (1.5 hours)

Our first stop is the Tequila Don Cayo factory, where we get a guided walk through their production methods. We loved the way this stop shows the artisanal side of tequila-making, contrasting with the larger industrial processes we’ll see later. It’s a chance to understand traditional methods, which add depth to your appreciation once you’re tasting.

Photo Stop at Amatitán (20 minutes)

Next, a quick photo stop at Amatitán offers sweeping views of the blue agave fields, a highlight for anyone wanting to understand the landscape that produces Mexico’s most famous spirit. You’ll want your camera ready—these vistas are postcard-worthy.

Lunch at Mariscos el Carnal Ruta del Tequila (1.5 hours)

No tour of tequila would be complete without a regional meal, and here, the lunch provides a taste of local flavors—fresh seafood and regional specialties. The duration is generous enough to relax and enjoy your meal without feeling rushed. If you’re a foodie or want to experience authentic Mexican cuisine, this stop hits the mark.

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Factory Tour at La Rojeña (1 hour)

The centerpiece of the day is the visit to Fábrica La Rojeña, the oldest tequila factory in the world and the largest producer globally. Guided by knowledgeable staff, you’ll see the distillation process firsthand, and it’s here that you’ll learn how different techniques influence flavor.

Some travelers, like Shawna from Canada, mentioned that the guides at other stops sometimes didn’t speak English, which can be less ideal for non-Spanish speakers. However, guides at La Rojeña reportedly did speak English, making this a highlight for many. You’ll also be invited to sample tequila directly from barrels—a rare treat for enthusiasts. The tasting in the barrel room offers a unique insight into aging and flavor development that you can’t get from regular bottles.

Break Time in Tequila Town (1 hour)

After the factory tour, you’ll have some free time in Tequila town to explore or relax. The town’s colorful streets, quaint shops, and lively plazas offer plenty of photo opportunities and authentic Mexican ambiance.

Cantaritos el Güero (1 hour)

A fun and culturally significant stop is “Cantaritos el Güero,” the place where the giant cantaritos—a regional drink—are said to have originated. Here, you can try this traditional beverage and learn about its significance. It’s a great way to soak in local traditions and enjoy a casual, relaxed atmosphere.

Return to Guadalajara

The tour wraps up with the journey back to your hotel or Airbnb in Guadalajara, usually arriving around late afternoon or early evening.

This tour packs a lot into a manageable 9 hours. The biggest draw is the combination of historical, cultural, and sensory experiences. Visiting both a traditional artisanal factory and the massive La Rojeña plant provides perspective on how tequila is made at different scales—something that’s usually only available through more specialized tours.

The tasting opportunities are another major highlight. Drinking directly from barrels is a rare chance to see the aging process in action and appreciate the nuances in flavor that develop over time. It’s a clear advantage for those who want to deepen their understanding and enjoy an authentic experience.

However, not all reviews are glowing. Some travelers noted that the guides’ language skills could be inconsistent, leading to moments of confusion or missed information. If you’re a non-Spanish speaker, this might be a consideration—perhaps asking for an English-speaking guide or clarifying beforehand could help.

The scenic agave fields and the charming town of Tequila are genuine highlights. You’ll get stunning views and a taste of regional charm, making for memorable photos and cultural insights.

On the downside, the tour’s price must be weighed against the value of the guided experience and tastings. It might seem steep, but considering the visits, tastings, and transportation, many find it reasonable—especially since it offers a well-rounded look at tequila, rather than just a quick factory visit.

This experience suits travelers who are interested in learning about tequila beyond just tasting, especially those curious about production methods and regional culture. It’s perfect if you love scenic views, authentic local towns, and trying regional drinks like cantaritos.

Those who travel with a flexible schedule and can tolerate some language barriers might enjoy it most. If your priority is a comprehensive, educational, and photo-worthy day out from Guadalajara, this tour will meet your expectations.

The tour to Cuervo’s giant tequila factory offers a solid balance of education, scenic beauty, and authentic tasting. You’ll come away with a greater appreciation for tequila’s craftsmanship, a few great photos, and a taste of regional culture. It’s best suited for those wanting an in-depth look at tequila production and who appreciate a guided experience that combines history with sensory enjoyment.

While some guides’ language skills could be improved, the overall experience’s authenticity and the chance to taste tequila straight from the barrels make it a memorable outing. For anyone eager to understand what makes tequila special, this tour provides excellent value—and plenty of sights and flavors to enjoy.

Is transportation included?
Yes, pickup in Guadalajara is included, and transportation is via a comfortable white van. The pickup window is between 9:30 and 10:45 AM, and the tour returns to Guadalajara later in the afternoon.

How long does the tour last?
The entire experience is about 9 hours long, including visits, meals, tastings, and travel time.

Are guides bilingual?
Guides are available in both Spanish and English, but some travelers, like Shawna, have noted that not all guides speak English equally well, especially at certain stops.

What is the main highlight of the tour?
Most travelers agree that tasting tequila straight from the barrels at La Rojeña and visiting the historic factory are standout moments.

Is there any free time during the tour?
Yes, there’s about an hour of free time in Tequila town to explore, shop, or relax.

Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund.

What should I wear?
Comfortable clothes and good walking shoes are recommended, especially for exploring agave fields and town.

Is there a fee at the factory?
Yes, there’s a small eco-fee (less than a dollar) payable at the tequila factory.

This tour offers a well-rounded, authentic look at tequila, perfect for those wanting to deepen their understanding and enjoy a full day of sights, tastes, and culture.

You can check availability for your dates here: More Great Tours Nearby