Exploring the Secret City of Tijuana: A Guide to the Tijuana Hidden Passages Tour

If you’re curious about Tijuana beyond its lively border city reputation, a guided tour focusing on its secret passages and authentic neighborhoods might just be your ticket. This tour promises a walk through hidden underground bazaars, vibrant streets, and local spots that many visitors overlook. While the experience is packed with engaging sights and colorful stories, it’s important to weigh the value against some practical considerations.
What draws us in is the chance to explore parts of Tijuana that are not in the typical tourist guides—the underground passages, historic avenues, and local artisan shops. Plus, the promise of a passionate, knowledgeable guide who has 15 years of experience is reassuring for those wanting meaningful insights. We also appreciate the fun, light-hearted aspect of the tour, with opportunities for funny photos and TikTok-worthy moments. One potential drawback is the mixed reviews, with some travelers encountering organizational issues, so it’s worth going in with realistic expectations.
This tour is best suited for travelers who enjoy authentic, off-the-beaten-path experiences and are comfortable exploring on foot. If you’re interested in a short but lively introduction to Tijuana’s less-known sides, this tour might be right up your alley—but if punctuality or precise organization are your top priorities, it’s good to be aware of the mixed feedback.
Key Points

- Authentic Local Experience: Walk through real neighborhoods, underground passages, and local markets.
- Knowledgeable Guide: A certified guide with 15 years of experience offers insights that enhance the visit.
- Fun & Creative: Opportunities for wacky photos, TikTok videos, and a playful attitude.
- Short & Compact: About 3 to 4 hours, making it a manageable introduction to Tijuana.
- Cost-Effective: At $80, it offers a guided look at parts of the city you’re unlikely to discover alone.
- Variable Reviews: Some travelers report organizational hiccups, so flexibility is key.
You can also read our reviews of more guided tours in Tijuana
A Deep Dive into the Itinerary

Start at the Tijuana Arch (Friendship Arch)
The tour kicks off at the iconic Friendship Arch located on Avenida Revolución. From here, your guide—who’s well-versed in the city’s stories—will lead you into some hidden underground passages. These are described as “magical spaces” and “secret bazaars,” which hint at a side of Tijuana that feels more like a treasure hunt than a traditional city tour. The underground passages are a highlight, offering a glimpse into Tijuana’s lesser-seen side, full of vibrant colors, local vendors, and mysterious corridors.
One reviewer expressed excitement about this part, noting it’s a “super unique experience” that reveals magical spaces you won’t find in standard guidebooks. It’s a chance to see the city from a different perspective, and the inclusion of admission tickets means these spaces are part of the authentic experience.
Pasaje Rodriguez – Bustling Local Shops
Next, you’ll wander into Pasaje Rodriguez, a lively alley filled with real local shops. This part of the tour is all about vibrancy and everyday life—a stark contrast to touristic markets. The guide will point out the different shops, showcasing local crafts and products. The fact that admission is free makes this stop accessible and a good chance to see everyday Tijuana in action.
A reviewer noted how “vibrant” and “full of real local shops” Pasaje Rodriguez is, making it a great spot to absorb local flavor without the crowds often found elsewhere. It’s a walk that feels natural, not staged, and offers plenty of chances for spontaneous photos.
Avenue Revolución and Tijuana’s History
The tour then moves onto the famous Avenue Revolución, where the guide discusses the city’s history—particularly the story about where Caesar salad was supposedly invented. While this anecdote might be more fun than factual, it adds to the quirky character of the city. Expect a lively walk along this iconic street, with its colorful signs, bustling cafes, and street performers.
One traveler appreciated this part, saying: “We loved learning about Tijuana’s history, and the avenue is just full of life.” It’s a chance to see how the city’s past and present blend into a vibrant tapestry.
You can also read our reviews of more city tours in Tijuana
Local Shops, Dulcerias, and Mezcal Tasting
The final part of the tour takes you to local shops and dulcerias—traditional candy shops—where you can sample authentic tamal and mezcal. This is a highlight for many, offering a taste of local flavors and artisanal products. The opportunity to try mezcal adds a distinctly Mexican touch, especially if you’re a fan of spirits and local cuisine.
While no food or extras are included in the price, this stop is a perfect way to learn about local tastes, and some may find it worth the extra effort to sample these authentic treats.
The Practicalities: What You Need to Know

Tour Length & Group Size
The tour lasts about 3 to 4 hours, making it a manageable outing without feeling rushed. The group size is capped at 15 travelers, which helps keep the experience intimate and allows for easier interaction with the guide. The fact that it’s a small group also means you’re more likely to ask questions and get personalized insights.
Cost & Value
At $80 per person, the tour is reasonably priced considering the personalized guide and access to hidden parts of Tijuana. Some might find it a bit steep if they’re on a tight budget, but the curated experience offers more depth than a self-guided walk. Keep in mind, alcoholic beverages are not included, and there are no food extras in the price, so budget accordingly if you plan to indulge.
Booking & Availability
Most travelers book about a week in advance, signaling good planning is needed if you want to secure a spot. The starting point is at the Friendship Arch, easily accessible via public transportation, making it convenient to meet the guide.
Potential Caveats
One of the reviews flagged an issue with missed pickups—the tour didn’t show up for a booked session, and communication was tough. While this seems to be an isolated incident, it emphasizes the value of confirming your booking and perhaps arriving a little early.
Who Will Love This Tour?

This experience is best suited for adventurous travelers who want more than just surface-level sights. If you enjoy local stories, hidden passages, and quirky neighborhoods, this tour offers a chance to see Tijuana in a new light. It’s also ideal for social media enthusiasts wanting unique photos and videos, thanks to the playful vibe and exotic venues. However, if your priority is punctuality or highly organized tours, be aware that some travelers have experienced hiccups.
The Bottom Line

This guided tour on the Secret City Tijuana offers a unique peek behind the city’s well-trodden tourist spots. With a knowledgeable guide, you’ll explore underground passages, lively streets, and authentic local shops. The experience balances fun, culture, and discovery in a way that makes it a worthwhile short adventure, especially for those who enjoy offbeat, immersive explorations.
While the overall value is good, especially given the access to lesser-known areas, it’s important to stay flexible due to mixed reviews on organization. The tour’s focus on local flavor and authentic encounters makes it a strong choice for curious travelers eager for a different side of Tijuana.
If you’re looking for a compact, fun, and insightful way to explore Tijuana’s secret corners, this tour delivers a memorable experience—just keep your expectations realistic and your camera ready.
FAQs

Is this tour suitable for all ages?
Yes, most travelers can participate, and the tour is designed to be accessible. However, since it involves walking through neighborhoods and underground passages, comfortable footwear and mobility are advisable.
How long does the tour last?
It runs approximately 3 to 4 hours, providing a good overview without taking up a full day.
Do I need to book in advance?
Yes, most bookings are made about 7 days ahead. Booking in advance helps secure your spot, especially during busy times.
Where does the tour start and end?
It begins at the Friendship Arch on Avenida Revolución and ends back at the same point, making logistics easier.
Are food and drinks included?
No, you should plan to purchase your own food or beverages if desired. The tour does include a mezcal tasting and tamal, but additional food and alcohol are not included.
What is included in the price?
A local, professional guide, plus admission to underground passages and secret bazaars. Extras like alcohol and additional food are not part of the package.
Can I cancel if my plans change?
Yes, free cancellation is available up to 24 hours before the tour, allowing flexibility if needed.
Embarking on this tour is like opening a door to Tijuana’s hidden stories and secret corners. Whether you’re a seasoned traveler or a curious first-timer, it’s a fun way to see a different side of this lively border city—just don’t forget to bring your sense of adventure (and maybe a camera).
More Guided Tours in Tijuana
More Tours in Tijuana
- From Tijuana: City Tour Ensenada & Lobster
- Tijuana Downtown Self Guided Walking Tour
- PRIVATE WINETASTING TOUR (Transportation,custom schedule)
- From Tijuana: Valle de Guadalupe Shared Winery Tour
- From Tijuana to Valle de Guadalupe private tour 6 passengers
- THE TIJUANA EXPERIENCE Craft beer & food private tour
More Tour Reviews in Tijuana
- From Tijuana: City Tour Ensenada & Lobster
- Tijuana Downtown Self Guided Walking Tour
- Private and personalized transportation to and from the airport
- PRIVATE WINETASTING TOUR (Transportation,custom schedule)
- From Tijuana: Valle de Guadalupe Shared Winery Tour
- Transportation to / from Guadalupe Wine Valley (Tijuana border / airport)
Not for you? Here's more nearby things to do in Tijuana we have reviewed
- From Tijuana: City Tour Ensenada & Lobster
- Guided Tour on the Secret City Tijuana
- Tijuana Downtown Self Guided Walking Tour
- Private and personalized transportation to and from the airport
- PRIVATE WINETASTING TOUR (Transportation,custom schedule)
- From Tijuana: Valle de Guadalupe Shared Winery Tour
- Transportation to / from Guadalupe Wine Valley (Tijuana border / airport)
- From Tijuana to Valle de Guadalupe private tour 6 passengers
- THE TIJUANA EXPERIENCE Craft beer & food private tour
- Baja Mexico Pacific Coastline Tour
- Tijuana International Airport (TIJ) to Tijuana hotels – Arrival Private Transfer
- Private Round Transportation from Tijuana to Valle de Guadalupe
