Exploring Mexico City’s vibrant food and drink scene can be overwhelming, but a dedicated tasting experience like the Mezcal & Pulque tour at San Juan Market offers an authentic glimpse into two of Mexico’s most cherished traditional spirits. This tour is perfect for curious travelers eager to understand the cultural significance behind these drinks while sampling some of the best artisanal varieties.
What we especially love about this experience is the chance to sample 10 different mezcales — including rare and artisanal varieties — and to enjoy pulque, a traditional fermented beverage often overlooked by visitors. Plus, a quick market tour offers a lively backdrop, giving you a sense of daily life in one of Mexico City’s most colorful markets. The only potential snag? It’s a short, hour-long session, so if you’re looking for a deep dive into Mexican spirits, you might want to pair this with other tours.
This experience suits travelers who enjoy tasting local drinks, want to learn about Mexico’s agave culture, and appreciate small-group settings for a more intimate, informative experience. If you’re curious about spirits beyond tequila, and eager to add a flavorful twist to your Mexico City visit, this tasting is worth considering.
Key Points

- Authentic experience: Taste both mezcal and pulque, two iconic Mexican drinks with cultural roots.
- Expert guidance: Learn from knowledgeable guides about the production processes and history.
- Variety of samples: Sample 10 different mezcales, including artisanal and ancestral varieties.
- Vibrant setting: Experience the lively atmosphere of San Juan Market, with its local produce and goods.
- Instructive storytelling: Discover stories behind the drinks, such as the smoky aroma of mezcal and the cultural importance of pulque.
- Value for price: At $29, this is a reasonably priced introduction to Mexican spirits, especially considering the number of samples.
An In-Depth Look at the Experience

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Starting Point: The San Juan Market
The tour begins at the main door of Mercado de San Juan Gourmet, a bustling hub full of fresh produce, exotic ingredients, and local delicacies. We loved the way the guide introduces you to the market’s lively, colorful environment, which immediately sets a casual, genuine tone. It’s a place where locals shop and where you can get a sense of Mexico City’s culinary diversity.
The brief market tour is more than just a warm-up; it’s an eye-opener into how ingredients are sourced and used in Mexican cuisine. You’ll see everything from fresh fruits to insects and grasshoppers, which are sometimes part of traditional dishes or snacks, giving you a full sensory experience.
Learning About Mezcal and Pulque
Your guide, often bilingual, will walk you through the basics of how mezcal is made, emphasizing its smoky aroma and the traditional methods used. You’ll learn that mezcal can be produced from various types of agave, but espadin is the most common. Interestingly, some mezcales are flavored with gusano (worms) or pechuga (fruit and herbs), which adds layers of complexity. The guide shares stories about regional differences, which helps you appreciate the diversity of this spirit.
Pulque, on the other hand, is a fermented drink with a thick, milky appearance and a slightly sour taste. It has deep cultural roots, dating back centuries, and is often associated with indigenous traditions. The guide explains why pulque was historically revered and how it’s made from the fermented sap of the agave plant.
The Tasting Experience
Once inside the stall, you’ll be invited to sample 10 different mezcal shots. Reviewers have highlighted the quality and variety: some include popular brands like Mezcal Minero, others are wild, artisanal, or ancestral mezcales from various regions. The selection aims to give a broad spectrum, showcasing the smoky, earthy, and sometimes fruity flavors that make mezcal so distinctive.
Along With mezcal, you’ll taste pulque, experiencing its unique texture and flavor. The guide explains the cultural significance of pulque, which was once a sacred beverage and remains a beloved traditional drink.
More Great Tours NearbyFood and Insects
While no food is included in the tasting, the guide recommends eating beforehand or purchasing snacks at the market. You might find local insects or grasshoppers offered as part of the tasting, which are considered delicacies and add an authentic touch to the experience. The inclusion of insects and fruit provides a contrast to the spirits and deepens your understanding of local flavors.
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Atmosphere and Group Size
With a small group of up to 8 participants, the experience remains intimate and conversational. Travelers have praised the guides for being knowledgeable and friendly, often sharing stories and answering questions in both Spanish and English. The lively market backdrop adds an energetic, authentic vibe—this isn’t a sterile tasting room but a real market filled with sounds, sights, and smells.
Duration and Logistics
At just one hour, this tour is a concise but impactful introduction to Mexican spirits. It’s typically available in the afternoon, making it easy to slot into your Mexico City itinerary. The meeting point is straightforward—the main door of Mercado de San Juan—though travelers should note that transportation to the market is not included.
Value for Money
For $29 per person, you get a guided tour, 10 mezcal samples, pulque, and some snacks. Considering the quality and variety of drinks, plus the expertise provided by the guide, this is a solid value—especially for those interested in spirits, culture, or new flavors.
Who Will Love This Tour?

If you’re a curious traveler eager to explore beyond the typical tequila shots, this experience offers a genuine taste of Mexico’s traditional spirits. It’s ideal for small groups, foodies, and those who enjoy learning through tasting. The guide’s storytelling makes it accessible for beginners, while the variety of mezcales will satisfy aficionados.
However, if you’re short on time or seeking a more in-depth, multi-hour exploration of Mexican alcohol traditions, this may feel brief. But for a quick, authentic, and sociable immersion into mezcal and pulque, it hits the mark.
Final Thoughts

This Mezcal & Pulque Tasting at San Juan Market provides a well-rounded glimpse into Mexico’s traditional spirits with a lively, friendly atmosphere. The combination of expert guidance, authentic flavors, and local setting makes it an appealing choice for travelers keen to understand Mexican culture through its drinks.
The value lies in the diversity of samples, the storytelling, and the chance to experience Mexico’s vibrant market life at the same time. Whether you’re a spirits enthusiast or simply curious about local traditions, this tour offers an enjoyable, educational addition to your Mexico City journey.
It’s best suited for those who appreciate authentic experiences and are open to trying new flavors. The small group size ensures a personal touch, and the knowledgeable guides make complex topics accessible and fun. Just remember to eat beforehand or bring a snack to enjoy alongside your drinks.
FAQ

Is transportation to the market included?
No, transportation is not included. The meeting point is at the Main Door of Mercado de San Juan.
How long is the tour?
The experience lasts about 1 hour, making it a quick but flavorful introduction to Mexican spirits.
Are food or snacks provided?
No food is provided during the tasting, but you are encouraged to eat beforehand or purchase snacks at the market. Insects or fruit might be offered as part of the tasting.
Can I participate if I don’t drink alcohol?
While the main focus is on spirits, non-drinkers can still enjoy the market tour and learn about the drinks’ cultural context. It’s best to mention this beforehand.
Is the tour suitable for children?
The tour is designed for adults interested in spirits and culture. Children might find the tasting less engaging, but the market environment can be interesting for all ages.
Are the guides bilingual?
Yes, the guides typically speak both Spanish and English, ensuring clear explanations for international visitors.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, offering flexibility if your schedule shifts.
This tasting experience at San Juan Market offers an authentic, lively slice of Mexican culture centered around spirits many travelers might not have encountered before. It’s a flavorful, fun, and insightful addition to any Mexico City trip.
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