Premium Plus Sunset

A Detailed Look at the Premium Plus Sunset Tour in Guadalajara

If you’re considering a trip to Jalisco’s famous tequila country, the Premium Plus Sunset Tour promises a well-rounded experience combining history, culture, and stunning landscapes—all wrapped in one full day. While we haven’t taken this exact journey ourselves, careful research and traveler reviews reveal this tour does a good job of balancing the authentic with the entertaining, especially for those who appreciate a mix of education, scenery, and a touch of Mexican hospitality.

What we really like about this tour is its focus on authentic tequila traditions—from seeing the agave fields to tasting in the distillery—and the blend of cultural activities that deepen your understanding of Mexico’s most iconic spirit. Plus, the ride on the Jose Cuervo Express train at sunset offers a picturesque ending.

A possible consideration is the length of the day—at about 11 hours, it’s quite full and may be tiring for those with limited stamina or young children. Also, since meals aren’t included, you’ll want to plan ahead for some extra snacks or a meal during free time.

This tour suits travelers who enjoy learning about local products, experiencing cultural shows, and appreciating scenic train rides. It’s especially good for tequila lovers or anyone curious about Mexico’s beverage heritage, but it also offers enough variety to appeal to those who enjoy vibrant towns and authentic local food.

Key Points

• Authentic tequila education: Experience traditional agave harvesting and distillery tours.
• Cultural immersion: Visit a cultural center showcasing Mexican art, traditions, and history.
• Scenic train ride: Ride the Jose Cuervo Express at sunset, with educational tastings along the way.
• Flexible free time: Enjoy three hours to explore the Magic Town of Tequila at your leisure.
• Value for price: Includes transportation, tastings, cultural tours, and a lively Mexican show.
• No meals included: Be prepared to find your own food during free time.

An In-Depth Look at the Tour Experience

Starting Point and Transportation

The adventure begins early at a convenient meeting point in San Pedro Tlaquepaque, with your journey aboard the Jose Cuervo Express train. This is not just transportation; it’s part of the experience, as the train is iconic for its vintage charm and comfort. Expect a relaxed, scenic ride that lasts roughly an hour, during which you’ll enjoy exclusive cocktails made with Jose Cuervo tequila and Mexican appetizers—an excellent way to set the tone.

The train ride is appreciated by travelers for its combination of comfort and cultural flair, and many reviews note that it offers beautiful views of the agave fields, especially as the sun sets. The price tag of $216.42 per person reflects not just the transportation but also the multiple included activities and tastings; many consider it a good value for the comprehensive experience.

First Stop: Campos de Agave Jose Cuervo

Your tequila journey kicks off in the fields, where a jimador expert demonstrates how agave is harvested—a process that’s fundamental to understanding tequila’s roots. The visual of workers expertly cutting agave—often called the “heart of the plant”—is quite captivating. Because this stop includes music, dancing, and traditional Mexican activities, it’s lively and engaging, making it more than just a farm visit.

Travelers who enjoy seeing authentic production scenes praise this segment, calling it a “highlight,” and many note that the demonstration provides a tangible connection to the product they’ll be tasting later.

Cultural Center: Juan Beckmann Gallardo

Next, the tour highlights the cultural side of tequila at the Juan Beckmann Gallardo Cultural Center. Here, you’ll find exhibits showcasing Mexican art, traditions, and pre-Hispanic artifacts that reflect the deep history of tequila and its cultural significance. The focus on Mexican heritage, charrería (Mexican rodeo), and art makes it an immersive educational stop.

Reviews commend this part for its interactive displays and beautiful pieces, with some saying it “offered a more profound appreciation for tequila beyond just the drink.” The 30-minute visit is enough to gain context without feeling rushed.

The Historic La Rojena Distillery

A major highlight is the guided tour of Fabrica La Rojena, Latin America’s oldest distillery. You’ll see each stage of tequila production, from fermentation to bottling, and understand what makes Jose Cuervo’s tequila special. Travelers frequently mention that the guide’s explanations are clear and engaging, making the technical aspects accessible.

This stop is a must for those interested in the craftsmanship behind their drinks. It’s also beneficial that the admission is included, making this a seamless part of the day. Many visitors say they appreciated seeing the aging tanks, distillation process, and the historic buildings, which add a layer of authenticity.

Free Time in Tequila Town

After visiting the distillery, you’ll have about three hours to explore the town of Tequila on your own. This is your chance to stroll around, sample local cuisine, or visit shops selling handmade crafts and souvenirs. The town’s vibrant streets and lively plazas are perfect for a leisurely walk, and many reviews recommend trying local snacks and gastronomic specialties.

Since meals aren’t included, bringing some snacks or planning to eat in town is advisable. Some travelers comment that the free time allows for a relaxed atmosphere, while others wish for more time to explore deeper.

Mexican Show and Sunset Ride

To cap off the day, you’ll enjoy a Mexican show at the Jose Cuervo Forum, featuring traditional music and dance—an entertaining and lively end to the cultural day. Then, as the sun sets, the train departs for Guadalajara, with the educational tequila tastings continuing onboard.

The sunset journey offers spectacular views of the agave landscape, with many travelers noting that this is a “picture-perfect” moment. Many reviews emphasize the relaxing ambiance and the chance to reflect on the day’s experiences while sipping cocktails and enjoying the scenery.

Practical Details and Tips

• The tour starts at 9:00 a.m. at the Ferromex Station in San Pedro Tlaquepaque and ends in Guadalajara.
• With a maximum group size of 226 travelers, it’s a comfortably sized experience, though some may find it a bit crowded during certain stops.
• The price covers all included activities, tastings, and transportation, making it good value considering the comprehensive nature of the day.
• Since meals are not included, consider bringing snacks or planning to eat during your free time in Tequila.
• The tour is suitable for most travelers, including families and seniors, but be prepared for a full-day schedule.

Final Thoughts: Is It Worth It?

This tour offers a well-rounded glimpse into tequila culture, history, and production, all set against the backdrop of Jalisco’s gorgeous agave fields and charming town. The combination of interactive demonstrations, cultural insights, scenic train rides, and lively shows makes it a memorable option for those wanting a complete package.

For tequila enthusiasts, this is a chance to learn beyond the bottle—seeing how it’s made and understanding its cultural roots. Food lovers will appreciate the chance to enjoy authentic Mexican appetizers and tapas during the train ride. And if you’re after beautiful sunset views and a relaxing, educational journey, this tour covers all those bases.

However, be prepared for a long day—the schedule is packed, and the pace can be brisk. Also, as meals aren’t included, it’s wise to plan for some extra snacks or a meal in town. For travelers who prefer a more relaxed or independent experience, some might find the itinerary a bit structured.

In the end, this tour offers a value-packed, authentic taste of Mexico’s most famous spirit, with plenty of engaging moments and picture-perfect views. It’s best suited for curious travelers, tequila aficionados, and those eager for a lively, cultural adventure in Jalisco.

Frequently Asked Questions

Is transportation included? Yes, you’ll travel aboard the iconic Jose Cuervo Express train, which is part of the experience and included in the price.

Are meals included in the tour? No, meals are not included, but you will have free time in Tequila town to find food and explore local eateries.

What’s the duration of the tour? The entire experience lasts around 11 hours, starting at 9:00 a.m. and ending in Guadalajara.

What is the maximum group size? The tour accommodates up to 226 travelers, making it a well-organized group experience.

What kind of activities are involved? You’ll see agave fields, participate in a cultural and art exhibit, tour a historic distillery, and enjoy a lively Mexican show.

Is this tour suitable for children? Most travelers can participate, but the full-day nature might be tiring for very young children. Check with the provider for specific age recommendations.

Do I need to prepare or bring anything? It’s wise to bring some snacks for the free time in Tequila since meals aren’t included. Comfortable shoes are a good idea for walking around the town and distillery.

What is the cancellation policy? The experience is non-refundable and cannot be changed once booked, so plan accordingly.

This comprehensive tour balances education, culture, scenic beauty, and fun. Whether you’re a dedicated tequila fan or just looking for a lively day trip from Guadalajara, the Premium Plus Sunset offers a memorable way to connect with Mexico’s spirit—literally and figuratively.