Introduction

If you’re headed to Guadalajara and looking for an authentic taste of Mexico’s famous spirit, a private full-day tour to Tequila is hard to beat. This experience promises a mix of cultural insights, scenic views, and, of course, plenty of tequila tasting. It’s tailored for those who enjoy a relaxed pace, personalized attention, and genuine local craftsmanship.
What we love about this tour is how it combines visits to artisanal, traditional factories with the opportunity to explore the charming town of Tequila itself. The inclusion of the Extreme Swing at Mirador Tequila adds a fun, adrenaline-pumping element to the day. However, one thing to keep in mind is that some travelers feel the explanations during certain visits could be more detailed. Still, for tequila enthusiasts or curious travelers wanting a private, comprehensive experience, this tour offers excellent value.
This tour is best suited for those who appreciate a mix of culture, scenery, and hands-on experiences, and prefer a private setting over crowded group tours. Whether you’re a first-time visitor or returning for a deeper dive into tequila culture, you’ll find plenty to enjoy here.
Key Points

- Authentic experiences: Visits to both La Rojeña and Selecto factories highlight traditional and artisanal tequila-making techniques.
- Private, personalized tour: Only your group participates, with flexible options to customize your route.
- Scenic stops: The Mirador Tequila offers stunning views and a chance for fun photos on the Extreme Swing.
- Balanced itinerary: Includes cultural exploration of Tequila town with free time for shopping and photos.
- Value for price: At $190 per person, it covers transportation, guided visits, tastings, and the adrenaline rush of the swing.
- Some room for improvement: Reviewers note that explanations can be brief, so don’t expect an in-depth lesson at every stop.
You can also read our reviews of more private tours in Guadalajara
Exploring the Itinerary in Detail

Stop 1: Tequila Selecto de Amatitán
Your day begins with a visit to the Selecto tequila factory, one of the few remaining artisanal and industrial producers in the area. This factory is a treasure trove for those interested in how tequila is made from start to finish. Guided through the process, you’ll see and taste a variety of tequilas, liquors, and creams—manufactured right within the distillery walls.
What makes Selecto stand out is its authenticity. It offers a glimpse into the more traditional, handcrafted side of tequila production, which is increasingly rare. The guided tour here is about an hour, and you get to sample several products, giving you a deeper understanding of the different flavors and styles produced under one roof.
Travel tip: If you enjoy learning about local craftsmanship or are curious about the nuances of tequila, this stop is quite rewarding. Some travelers wish the explanations were more detailed, but the tasting experience alone makes it worthwhile.
Stop 2: Fabrica La Rojena
Next, you visit Fabrica La Rojena, the most traditional tequila factory in Jalisco—and the birthplace of José Cuervo tequila. This flagship distillery is historic, being the oldest in Latin America, and offers a behind-the-scenes look at the production of some of Mexico’s most famous tequila.
Here, you’ll learn about the different types of tequila produced and have the chance to sample a variety of brands. The factory’s charm lies in its authenticity and its status as a cultural landmark. Expect a two-hour tour that covers the process from agave to bottle, plus tasting sessions which are often a highlight for visitors.
Authentic insight: Several reviews mention how La Rojena’s traditional approach provides a tangible connection to Mexico’s tequila heritage. This authentic experience is ideal for those who value history and craftsmanship.
Stop 3: Mirador Tequila and Extreme Swing
After the factories, you’ll head to the Mirador del Tequila for some stunning panoramic views of the agave fields and the town below. This is also where the adrenaline kicks in with the Extreme Swing—a short but exhilarating ride that will send you soaring over the landscape.
This stop is perfect if you’re after memorable photos and a bit of fun. Expect about 30 minutes here, including time for photos and to enjoy the scenery. It’s an active and lively part of the tour, adding a dash of excitement and energy.
Traveler tip: If you’re a thrill-seeker or love panoramic vistas, you’ll appreciate this break. For those wary of heights or swings, it’s optional but adds a unique element to the day.
Stop 4: Tequila Pueblo Mágico
Finally, the tour allows for free time in the charming Pueblo Mágico of Tequila itself. You can walk the lively streets, admire the colorful portals, and visit the main square. This is your chance to buy souvenirs—like tequila bottles, crafts, or local snacks—and soak up the atmosphere.
One reviewer praised this part of the tour as “beautiful and fun,” noting that the town’s lively ambiance makes it a perfect place to relax after a day of touring. Free time here is about an hour, giving enough opportunity for photos, shopping, or simply enjoying local life.
Practical Aspects and Value
Transportation is comfortable, with an air-conditioned vehicle that ensures you stay cool during the journey. Since it’s a private tour, only your group participates, making it more relaxed and customizable. Pickup is offered, which adds convenience, especially if you’re staying in Guadalajara.
Pricing at $190 per person, covers transportation, guided factory visits, tastings, and the swing experience. Considering the inclusiveness—especially the private nature of the tour—this is a good value. The tour is longer than just a quick visit, and the variety of stops offers a well-rounded experience.
Timing is roughly 5 to 6 hours, starting at 9:30 am, which allows you to enjoy the day without feeling rushed. The tour is suitable for most travelers, but note that the activity level includes some walking and the swing, which might not suit everyone.
Reviews reflect a generally positive experience. One reviewer appreciated the service and the recommendation, calling it “100% recommended.” Meanwhile, another found the explanations during factory visits somewhat lacking, which is worth considering if you’re seeking in-depth knowledge.
Who Should Book This Tour?

This experience is ideal for tequila lovers eager to see both artisanal and industrial production. It’s a great choice for those who prefer a private and flexible itinerary over large groups. If you enjoy scenic views, some adrenaline, and cultural exploration, you’ll find this tour engaging.
However, travelers who want detailed, in-depth historical explanations might need to supplement this experience with additional research or guided tours. It’s also suitable for families, couples, or small groups looking for a fun and authentic day trip from Guadalajara.
The Sum Up

This private full-day tour offers a well-balanced blend of culture, scenery, and tasting that makes it a standout choice for anyone interested in Mexico’s tequila heritage. The combination of traditional and artisanal factories allows for a deeper appreciation of the craftsmanship behind each bottle, while the scenic stops and fun activities add memorable moments.
While the explanations at some stops could be more comprehensive, the overall experience is engaging, personalized, and flexible. It provides good value for its price—covering transportation, expert-guided visits, tastings, and a dash of adventure. Perfect for lovers of tequila, culture, and a bit of thrill, this tour is an authentic way to get to know Tequila beyond its reputation as just a spirit.
If you want a private, curated day exploring tequila’s roots and enjoying spectacular views, this tour hits the mark. Just be prepared for a day full of flavor, scenery, and a few surprises along the way.
FAQ

Is transportation included in the tour?
Yes, the tour includes private, air-conditioned transportation from Guadalajara, with pickup offered at your location, making the journey comfortable and hassle-free.
How long does the tour last?
The tour typically runs for about 5 to 6 hours, starting at 9:30 am, allowing plenty of time to enjoy each stop without feeling rushed.
Are meals or drinks included?
No, the tour does not include breakfast, lunch, or alcoholic beverages, but bottled water and soda are provided during the day.
Can I customize the route?
Since it’s a private experience, you can usually tailor certain aspects of the tour, such as spending more time at specific stops or skipping some activities, if desired.
What is the focus of the factory visits?
The visits focus on tequila production, with tastings of various tequilas, liquors, and creams. While some reviews note explanations are brief, the tasting sessions are plentiful and informative.
Is this suitable for families?
Most travelers can participate, but keep in mind the activity includes some walking and the swing at Mirador Tequila, which might not suit very young children or those with mobility concerns.
This tour strikes a nice balance for travelers who want to see the authentic side of tequila-making while enjoying some scenic and fun moments. It’s a chance to dive into local culture and craftsmanship in a relaxed, private setting that ensures your experience is personalized and memorable.
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