Introduction

If you’ve ever wanted to understand why tequila is more than just a spirited shot, this full-day tour of Amatitán offers a taste of Mexico’s most famous export paired with authentic street food. Designed for those curious about the craftsmanship behind tequila and eager to explore the rural heart of Jalisco, this experience promises a blend of history, flavor, and lively local culture.
What we love about this tour is how it balances educational visits to historic distilleries with approachable, flavorful tastings—you’ll learn the secrets of tequila making while sampling some of the best the region has to offer. Plus, the chance to stroll through agave fields and see firsthand how the plant is harvested makes it both visually striking and informative.
A potential consideration is that this is a private tour for up to three people, which is great for intimacy and personalized attention but might not suit larger groups. Also, with a price of $701 per group, it’s an investment, but one that many will find worthwhile for the depth of experience and insider access.
This tour suits travelers who love spirits, enjoy learning about local traditions, and are looking for a meaningful cultural day outside the more touristy spots. It’s ideal for couples, small groups, or anyone eager to combine scenic views with flavorful adventures.
You can check availability for your dates here:Key Points

- Authentic visits to historic tequila distilleries and agave fields
- Expert-led tastings that shed light on the tequila-making process
- Cultural immersion in local street food and the famous Cantaritos cocktail
- Private, intimate experience perfect for personalized attention
- Beautiful scenery combined with educational insights
- Flexible and full-day experience with detailed itinerary
You can also read our reviews of more tours and experiences in Amatitan.
Discovering Jalisco’s Tequila Heartland

This tour takes you into the very birthplace of tequila—the charming town of Amatitán, located in the lush landscapes of Jalisco. While the cost might seem high at first glance, it’s worth noting that your fee covers transportation, a professional guide, and a solid 8 hours of culturally rich activities. This isn’t a rushed visit; it’s a thoughtfully curated experience that aims to deepen your appreciation for Mexico’s national drink.
Starting from the Fiesta Americana hotel—conveniently located near the Minerva roundabout—you’ll board a comfortable private vehicle along with your guide. The small group setup ensures personalized attention and a relaxed atmosphere, ideal for asking questions and soaking in the sights.
A Well-Balanced Itinerary

Guided Tour of C. Aurelio Aceves
Your journey begins at C. Aurelio Aceves 225, where a guide will introduce you to the history and tradition of tequila production. This spot sets the tone for the day, giving you context about how tequila is made and why it’s such a cultural staple. Expect to see some historical artifacts and learn about the evolution of distilling methods.
More Great Tours NearbyTequila Tres Mujeres
Next, you’ll visit Tequila Tres Mujeres for a guided tour lasting about two hours. Here, the focus is on the production process, and you might find the experts eager to share their insights into the distillation and aging of tequila. You’ll get to taste some of their products, which could include a variety of styles—blanco, reposado, or añejo—giving you a sense of how flavor develops.
Exploring Amatitán and Visiting Cantaritos El Güero #1
A quick stop in Amatitán allows you to soak in the rural scenery and see how traditional Mexican town life blends with tequila heritage. The highlight here is a visit to Cantaritos El Güero #1, a lively spot for sampling the iconic cantaritos cocktail. Served in traditional clay cups, this drink combines tequila, citrus juices, and other local ingredients, providing a true taste of local drinking customs and a festive atmosphere. Reviews highlight the vibrant vibe here, making it a perfect spot to relax and enjoy the local flavor.
Final Stop at the Tequila Distillery
The last part of your day is a dedicated tour of a tequila distillery—lasting about two hours—that deepens your understanding of the entire process from agave to bottle. You’ll see the agave fields, witness the harvesting process, and learn how the plant’s natural sugars are transformed into the beloved spirit.
What Travelers Can Expect

Scenic Agave Fields and Harvesting
One of the most visually striking aspects of this tour is the walk through sprawling agave fields. Witnessing the mature blue agave plants and learning how they are carefully harvested is both fascinating and photogenic. It’s a chance to see the raw material that makes Jalisco’s tequila so unique, and many reviews mention how beautiful and verdant these fields are.
Authentic Tastings and Food
Beyond the tequila, the tour incorporates delicious Mexican street food, which is a highlight for most travelers. You’ll enjoy local snacks and the famous Cantaritos cocktail, a refreshing drink served in traditional clay cups that locals swear by. The taste and presentation give you a real sense of regional culinary traditions.
Insider Access and Expert Guidance
The guides are a key part of the experience, offering insights into tequila’s history, production, and cultural significance. They’re enthusiastic, knowledgeable, and eager to answer your questions, making the visit educational as well as enjoyable.
Value and Cost
While $701 per group might seem steep, consider the inclusions: private transportation, expert guide, tastings at multiple locations, and the full-day experience. For those passionate about spirits or curious travelers seeking an immersive cultural journey, the value is clear. Many reviews note that the quality of visits and insider access outweighs the cost, especially when compared to less personalized tours.
Timing and Logistics
The tour generally runs about 8 hours, starting in the morning, which allows plenty of time to relax, take photos, and absorb the surroundings. It’s a well-paced day, with enough breaks to keep everyone comfortable. Since it’s a private group, the schedule is flexible enough to accommodate your interests or questions.
Authentic Experiences and Local Culture

Most travelers appreciate how this tour avoids overly commercialized spots, focusing instead on authentic distilleries and local hangouts. The visit to Cantaritos El Güero #1, in particular, is often highlighted as a lively gathering spot, giving you a taste of local life and tradition.
The agave fields and traditional methods of harvesting provide rustic, scenic views that contrast nicely with the more polished, industrial distilleries. This blend of old and new, rustic and refined, makes the experience genuinely representative of Jalisco’s spirit heritage.
Final Thoughts: Is This Tour Worth It?

For those who love tequila and want to understand its roots, this tour offers a comprehensive look that few other experiences in Jalisco can match. The combination of historic visits, scenic agave fields, expert tastings, and lively local culture makes for a richly rewarding day. The private setting ensures you get personalized attention and the chance to ask questions, making it a good fit for small groups and couples looking for something more intimate.
While the price may seem high, the depth of experience, insider access, and the chance to taste authentic tequila and local street food make this a memorable value. It’s especially suited for travelers who appreciate craftsmanship, enjoy scenic rural landscapes, and want a balanced mix of education and entertainment.
In short, this tour is a fantastic way to deepen your appreciation for tequila while enjoying some of Jalisco’s most picturesque and flavorful spots. Whether you’re a spirit enthusiast or a curious traveler, you’ll leave with a new understanding—and possibly a new favorite drink.
FAQ

Is this a private tour?
Yes, it’s designed for private groups of up to three people, offering personalized attention and flexibility throughout the day.
What is included in the price?
The fee covers a professional local guide, transportation, and a tequila tasting at Tequila Tres Mujeres. Food and drinks at other stops are not included.
Where do we meet for the tour?
The meeting point is outside the Fiesta Americana hotel near the Minerva roundabout, making it easy to find.
How long is the tour?
The tour lasts about 8 hours, generally starting in the morning and ending back at the hotel.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, offering some flexibility if your plans shift.
Are there any food options included?
While the tour features delicious Mexican street food and the famous Cantaritos cocktail, additional food and beverages outside the tastings are a traveler’s expense.
Is this suitable for non-drinkers?
Absolutely, though the focus is on tequila and local drinks, the cultural and scenic aspects of the tour are enjoyable for all.
In summary, this full-day private tequila tour of Amatitán offers a thoughtful mix of history, culture, and flavor, perfect for those eager to explore the spirit’s roots in a relaxed, authentic setting. It’s a memorable way to experience Jalisco beyond the usual tourist spots, especially if you’re passionate about learning how tequila is crafted and tasting some of the best the region produces.
You can check availability for your dates here: