If you’re curious about Mexico’s famous tequila culture and want to add some local craft beers into the mix, this 6-hour tour from Guadalajara offers a well-rounded glimpse into both worlds. While we haven’t taken this exact tour ourselves, the detailed itinerary and traveler feedback suggest it’s a solid choice for those interested in authentic, laid-back experiences without breaking the bank.
What we particularly like about this tour is how it balances historic sights with culinary and brewery visits—giving you a taste of tradition and innovation. Plus, the inclusion of tequila tasting and a visit to a local brewery means you get to explore Mexico’s drink culture in a relaxed setting. On the flip side, one consideration is that the tour’s focus on free admission sites and tastings might mean less time at each location than some travelers might prefer.
This tour is best suited for curious travelers who enjoy cultural heritage, local flavors, and small-group experiences. If your main goal is a deep dive into tequila production or a full-day adventure, you might want to look at more extensive options. However, if a balanced overview appeals to you, this tour hits the mark.
Key Points

- Authentic mix of tequila and local beer experiences in Guadalajara and Tequila town.
- Includes visits to Casa José Cuervo, a brewery, and historic sites.
- Tastings of both tequila and craft beers enrich the experience.
- Comfortable transportation in air-conditioned vehicles adds convenience.
- Flexible cancellation policy offers peace of mind.
- Suitable for travelers 18 and older interested in Mexican beverages and culture.
A Closer Look at the Itinerary
You can also read our reviews of more drinking tours in Guadalajara
Stop 1: Plaza Principal Tequila Jalisco
The tour begins in the heart of Tequila town, a settlement founded in 1500, giving you an authentic sense of stepping back in time. Here, you’ll have the chance to walk around the Plaza Principal, a lively hub full of color, local vendors, and historical charm. Many travelers appreciate the opportunity to try local Mexican dishes at the market stalls, which are part of the cultural fabric of this town.
You can also visit the Juan Beckman museum, which offers insights into the local history—an added bonus for history buffs. The site is free to enter, making it an accessible way to absorb the town’s vibe without extra cost. The small-group size (max 19 travelers) helps keep the atmosphere intimate and personalized.
Stop 2: La Venta del Astillero — The Brewery
Next, you visit La Venta del Astillero, home to FORTUNA brewery. This part of the tour is especially appealing for beer lovers. The brewery produces unique beers influenced by the land of tequila—a wonderful example of how local ingredients and processes create distinctive flavors.
You’ll learn about local brewing processes and get to sample some of their craft beers. The site itself is free for visitors, but the experience is made special by the attention to local traditions and brewing techniques. With only 45 minutes allocated here, it’s enough to get a taste—both literally and figuratively—of the local beer scene.
Stop 3: Fabrica La Rojena — The Tequila Factory
The tour’s highlight for many is the visit to Fabrica La Rojena, which has been producing tequila for over 200 years. This historic distillery offers a real sense of heritage and craftsmanship. You’ll learn about the tequila-making process, from agave harvesting to fermentation and distillation, in a site that’s steeped in tradition.
The fact that the tequila process has been maintained over centuries makes this visit particularly meaningful. The tour includes a tasting experience, so you’ll get to try some of the product directly from the source—an experience that’s both educational and enjoyable. The admission fee is included in the tour, which adds good value considering the depth of insight offered.
What’s Included and What’s Not

The tour price of $129 per person covers quite a bit: air-conditioned transportation, tequila tasting, local beers, and all entry fees. This makes it a good value for a half-day adventure that combines culture, history, and tasting experiences.
However, brunch isn’t included, which might be a consideration if you’re arriving hungry or looking for a full meal. Since the tour starts in the morning, you may want to plan to grab a meal beforehand or after the tour to maximize your experience.
Transportation and Group Size

Travel is in a comfortable, air-conditioned vehicle, which is essential given Guadalajara’s warm climate. The group size is capped at 19 travelers, striking a balance between social interaction and personal attention. Having a small group means you can ask questions and enjoy a more relaxed, friendly vibe.
Timing and Practicalities

Starting at 10 a.m. from a central meeting point, the tour lasts about 6 hours—a manageable length for most travelers. The tour ends back at the starting point, making it easy to plan other activities afterward. With a pickup option available, logistics are simplified for those staying in Guadalajara.
How Do Travelers Feel?

Although there are no formal reviews yet, the detailed itinerary and description indicate that this tour is well-structured and offers a variety of experiences. The inclusion of free admission sites and tastings suggests good value, and the focus on authentic production processes makes it appealing for those wanting genuine insight.
Who Is This Tour Best For?

This experience suits culture and beverage enthusiasts looking for a balanced mix of history, local flavor, and relaxed touring. It’s ideal for those who enjoy small-group tours, want to learn about tequila and beer production, and prefer a less physically demanding half-day experience. Be aware that participants need to be 18+ to enjoy the tastings.
Final Thoughts

This tour offers a compact and insightful look into Mexico’s famous tequila industry and an up-close look at local craft beers. It’s a practical choice for travelers wanting a culture without the fuss—visiting historic sites, tasting authentic beverages, and learning about traditional production methods. The value for money is good, with included tastings and entry fees, and the small group size enhances the overall experience.
If you’re fascinated by Mexico’s beverage traditions or simply want a relaxed, informative half-day outing from Guadalajara, this tour is worth considering. It balances historic sights, local flavors, and authentic craftsmanship, making it a worthwhile addition to your Mexican itinerary.
FAQ

Is pickup included in the tour?
Yes, pickup is offered, making it easier to start your day without worrying about transportation.
How long does the tour last?
Approximately 6 hours, starting at 10 a.m. and returning to the original meeting point.
What is the cost of the tour?
$129 per person, which includes transportation, tastings, and entry fees.
Can I cancel the tour?
Yes, the tour is free to cancel up to 24 hours in advance for a full refund.
Are all the sites included in the price?
Yes, all entry fees for the visited sites are included in the cost.
Is there a minimum age for participating?
Yes, you must be at least 18 years old to enjoy the tastings.
What should I bring?
Comfortable clothes, a hat, sunscreen, and perhaps some cash for extra snacks or souvenirs.
Will I taste tequila and beer?
Yes, tastings of tequila and locally produced beers are included.
Is the tour suitable for non-drinkers?
Yes, non-drinkers can enjoy the sights, history, and cultural aspects, but tastings are only for those 18+.
How large are the groups?
Up to 19 travelers, to keep the experience personal and relaxed.
In essence, this tour offers a practical, engaging way to explore some of Mexico’s most iconic beverages alongside historic sites and local culture—perfect for a half-day adventure that’s both fun and informative.
More Drinking Tours in Guadalajara
More Tours in Guadalajara
More Tour Reviews in Guadalajara
- Heart of Jalisco: 3 Days of Adventure with Accommodation Included
- Group transportation from or to the Guadalajara airport
- Guadalajara: Bicycle tour of the city visiting places of interest.
- Tequila: Town and Distillery Guided Tour with Tastings
- Colonia Americana Architecture and Beer Walking Tour
- Wrestling Tour in Guadalajara as a local
Not for you? Here's more nearby things to do in Guadalajara we have reviewed
- Heart of Jalisco: 3 Days of Adventure with Accommodation Included
- Group transportation from or to the Guadalajara airport
- Guadalajara: Bicycle tour of the city visiting places of interest.
- Tequila: Town and Distillery Guided Tour with Tastings
- Colonia Americana Architecture and Beer Walking Tour
- Wrestling Tour in Guadalajara as a local
- Guadalajara and Tlaquepaque: Private Full-Day Tour
- Guadalajara Culture and History Tour
- Private Full-Day Tour to Tequila Visiting Tequilera José Cuervo
- Guadalajara City Center Walking Tour
- Full-Day Tour to La Fortaleza Distillery and Cantaritos
- Private Tour of Guadalajara and Tlaquepaque Pueblo Mágico
