Traditional Tequila Tasting Experience with Jorge Cuervo

If you’re visiting San Jose del Cabo and craving a genuine taste of Mexico’s most famous export, this Traditional Tequila Tasting Experience led by Jorge Cuervo might just be the highlight of your trip. It’s a short, roughly hour-long session packed with history, flavor, and warm hospitality—all in a relaxed, intimate setting.

What immediately catches your attention is Jorge himself—descended from the legendary Cuervo family—whose passion for tequila is palpable. We love how he combines engaging storytelling with expert insight, making this more than just a tasting; it’s a cultural lesson you’ll remember long after your visit. The second thing that stands out is the inclusion of delicious Mexican canapés perfectly paired with each sip, turning this into a true tasting experience rather than just a shot session.

The only caveat might be the limited duration—just about an hour—so if you’re looking for a comprehensive, in-depth seminar, you might find yourself wanting more. But for those seeking a fun, educational, and authentic introduction to tequila, especially with a personal touch from a true family expert, this tour is well worth considering. It’s especially suited for curious travelers who appreciate good food, history, and quality spirits in a friendly atmosphere.

Key Points

• Authentic Expertise: Jorge Cuervo is a direct descendant of the Cuervo family, bringing authentic knowledge and passion.
• High-Quality Tequila: Tasting five top-tier, 100% agave tequilas, including rare and dessert varieties.
• Cultural Insights: Learn about tequila’s history, production process, and what differentiates real tequila from imposters.
• Flavor and Food Pairings: Enjoy Mexican canapés expertly paired with each tequila shot.
• Personalized Experience: Small group setting (max 15), with a warm and welcoming host.
• Great Value: For around $87, you get a solid educational experience, tastings, and delicious snacks—considered a worthwhile investment for spirits lovers.

Booking and Availability

This tour is usually booked about 27 days in advance, which indicates it’s in demand among travelers seeking a quality, small-group experience. The cost of $87.08 per person reflects what you get—a taste of authentic Mexican spirit in a personal setting. It’s a mobile ticket, so no fuss on the day of your visit, just show up at the meeting point in San Jose del Cabo.

The Meeting Point and Duration

Starting at Blvd. Antonio Mijares 101 A, the tour is approximately an hour long. Given its short duration, it fits nicely into a day of sightseeing or relaxation without feeling rushed. The tour concludes at the same point you start, making logistics simple for travelers staying nearby.

What to Expect During the Tasting

Once you arrive, you’re greeted by friendly staff and led into a cozy setting where Jorge begins his storytelling. His passion for tequila shines through as he shares the family history dating back to Don Jose Antonio Cuervo y Valdes, the founder of the beverage in the 18th century. You quickly realize this isn’t just a commercial tasting — it’s a genuine education from someone whose bloodlines are deeply connected to tequila’s heritage.

You’ll sample five different tequilas:

• Three traditional varieties, showcasing the differences between White, Rested, and Aged tequilas.
• One special “reserved” tequila straight from the barrel, giving you a taste of exclusivity.
• A dessert tequila, perfect for ending on a sweet note.

These are high-quality 100% agave tequilas, a key indicator of authenticity and superior craftsmanship. Jorge educates on how to distinguish genuine tequila—what to look for on the label, the importance of agave content, and how to identify scams or lower-quality bottles.

Food Pairings and Atmosphere

Alongside the tastings, Chef Roberto Gallardo’s petit Mexican canapés add an authentic touch, balancing the spirits with flavors true to the region. Participants have praised the pairing for elevating the tasting, making each sip more memorable.

The atmosphere is informal but educational, with Jorge engaging everyone in conversation. His reviews highlight how approachable and knowledgeable he is, answering every question with patience and clarity. One reviewer quipped that they left with a “newfound appreciation” for tequila, which speaks to the quality of this experience.

The Educational Value

Beyond just drinking, this tour emphasizes recognizing quality tequila. Jorge explains the development process, the different types of tequila, and what makes 100% agave so special. Participants learn how to “drink like a Mexican,” appreciating tequila’s nuances rather than just taking a shot. This education is especially valuable if you’ve had bad experiences with tequila in the past or are new to the spirit.

The Reviews Speak for Themselves

Nearly all reviews are glowing, with a perfect 5-star rating. Participants rave about Jorge’s knowledge, warmth, and storytelling skills. They mention that the experience is more than just a tasting—it’s a lesson on Mexican culture and tradition. Many highlight the delicious food and authentic atmosphere as a bonus, along with the special access to high-quality tequilas.

One quote sums it up: “This was an outstanding experience, fun and educational. The food was amazing and authentic. Jorge was a wonderful proctor as we learned everything about tequila.”

The Value for Money

At just over $87, this experience offers a lot. You get five tequila shots, canapés, and a personalized teaching session—all in a small-group setting. For lovers of spirits or those wanting to deepen their understanding of tequila, this is a worthwhile investment. The reviews consistently mention that it’s “worth every penny,” especially given the quality of the spirits and the knowledge gained.

This tour is ideal for travelers who:

• Want a genuine, authentic tequila experience led by a family expert.
• Appreciate delicious food paired with their drinks.
• Are interested in learning about tequila’s history, production, and how to identify quality.
• Prefer a small, intimate group for a more personal experience.
• Are looking for a fun, educational activity that stands out from typical touristy tastings.

It’s less suited for those seeking a long, in-depth class or a party atmosphere, but perfect for those who want to know their tequila better while enjoying a few delicious drinks in a friendly setting.

The Traditional Tequila Tasting Experience with Jorge Cuervo offers a rare opportunity to step beyond the typical bar or tour. With a direct lineage to one of Mexico’s most iconic spirits, Jorge brings authenticity, passion, and insight that elevate this into a memorable cultural experience.

The tasting of high-quality, 100% agave tequilas paired with Mexican canapés makes it not just educational but also enjoyable. The intimate setting, personalized attention, and Jorge’s engaging storytelling make this a standout activity in San Jose del Cabo. Whether you’re a tequila novice or a seasoned enthusiast, you’ll leave with a deeper appreciation and a few new favorites.

In short, if you value authenticity, education, and good company—and want to leave with a better understanding of what makes real tequila special—this tour is an excellent choice. It’s a small price for a big flavor and knowledge boost that you’ll cherish long after your trip ends.

Is this tour suitable for vegetarians?
Yes, vegetarian menu options are available, and special requests can be accommodated.

How long does the experience last?
Approximately 1 hour, making it easy to include in a day’s itinerary.

What is included in the price?
Five tequila shots, Mexican canapés, and a tequila tasting class led by Jorge Cuervo.

Can I bring additional food or drinks?
No, additional food and beverage not listed are not included.

Where does the tour start and end?
It starts and ends at Blvd. Antonio Mijares 101 A, San Jose del Cabo.

Is there a minimum or maximum group size?
The tour is limited to a maximum of 15 travelers, ensuring a personal experience.

Do I need to book in advance?
Yes, it’s recommended to book around 27 days ahead, as it’s a popular activity.

What makes this tequila tour different from others?
Its focus on family heritage, authentic high-quality spirits, and Jorge’s engaging storytelling set it apart.

Is transportation provided?
No, the activity takes place at the meeting point; transportation is not included but the location is accessible by public transit.

What should I wear?
Casual and comfortable clothing is fine; bring a sense of curiosity and a good attitude!

This experience offers a genuine taste of Mexico’s spirit—literally and culturally—making it a perfect addition to any trip to San Jose del Cabo.