Tokyo’s best shopping tours cut through the overwhelming maze of this massive city. The standout experiences center on two major fish markets – Tsukiji and Toyosu – where you’ll witness the authentic bustle of Japanese commerce firsthand. We particularly love the small-group tours through Shinjuku’s underground shopping arcades, where savvy guides reveal local spots you’d never find alone.
Private guided tours are worth the extra cost, especially for exploring the city’s distinct shopping neighborhoods. The best ones pair you with licensed local guides who know the backstreets and can help navigate language barriers.
Let’s look at our favorite Tokyo shopping tours, tested and approved by our team.
Key Points
- Tsukiji Outer Market and Toyosu Fish Market tours offer immersive culinary experiences, including tuna auction visits, seafood sampling, and sushi-making workshops.
- Downtown Tokyo food tours explore hidden restaurants and local shopping streets, showcasing regional dishes and authentic local cuisine.
- Shinjuku Underground Mall tours provide insights into Japan’s largest underground shopping space, with unique food offerings and cultural visits.
- Personalized shopping street hopping tours allow visitors to explore 3-4 destinations tailored to their interests, with knowledgeable local guides.
- Geek culture tours in Ikebukuro focus on anime, manga, and gaming, including visits to the largest anime and game store in Japan.
Tokyo Tsukiji Fish Market Food and Culture Walking Tour
Situated in the heart of Tokyo, the Tokyo Tsukiji Fish Market Food and Culture Walking Tour immerses visitors in the vibrant culinary world of Japan’s renowned seafood hub.
This highly-rated, 4-hour experience takes guests on a captivating journey through the market, where they can witness the frantic pace of the tuna auction and explore the bustling stalls selling a vast array of fresh fish and shellfish.
Along the way, travelers savor an array of Japanese delicacies, from Wagyu beef skewers to sushi and seasonal fruit.
Knowledgeable guides provide insightful commentary on the market’s history and significance within Japanese cuisine, ensuring an immersive and memorable experience.
Read our full review: Tokyo Tsukiji Fish Market Food and Culture Walking Tour Review
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Licensed Guide Shinjuku Underground Mall Tour
Explore the largest underground mall in Japan on the Licensed Guide Shinjuku Underground Mall Tour.
This 3-hour tour takes you through Shinjuku’s captivating underground world with a knowledgeable guide. Learn about the mall’s history and discover unique food offerings as you navigate the expansive space.
You’ll even visit a shrine located on the building’s rooftop. The tour is priced at $31.96 per person and offers free cancellation up to 24 hours in advance.
Suitable for most ages, the tour provides air-conditioned comfort regardless of weather. With high customer ratings, this is an excellent way to explore Shinjuku’s underground shopping mecca.
Read our full review: Licensed Guide Shinjuku Underground Mall Tour Review
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Tsukiji Fish Market Food Walking Tour
This 3-hour Tsukiji Fish Market Food Walking Tour takes participants on an engaging culinary adventure through one of Tokyo’s most iconic landmarks.
Led by knowledgeable local guides, the tour offers a behind-the-scenes look at Japan’s vibrant seafood culture, with opportunities to sample a variety of fresh catches at stalls and shops.
Along With the market, the tour includes a visit to a Japanese Buddhist temple and Shinto shrine, providing insights into the country’s rich cultural heritage.
While the tour isn’t suitable for all travelers, those seeking an immersive food experience in the heart of Tokyo will find this tour a delightful and memorable way to explore the city.
Read our full review: Tsukiji Fish Market Food Walking Tour Review
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Tsukiji Market Foodie Tour: Enjoy Seafood, Sushi, and Sake
Travelers seeking a deep dive into Tokyo’s renowned Tsukiji Market can embark on the Tsukiji Market Foodie Tour, where they’ll savor a mouthwatering array of seafood, sushi, and sake.
Led by knowledgeable guides, participants explore the bustling market, learning about the history and traditions of Japanese cuisine. They’ll visit sushi counters, sample local delicacies, and even try their hand at sushi-making.
The tour also includes a visit to a sake brewery, where participants can sample various types of the iconic Japanese rice wine.
With its focus on authentic culinary experiences, the Tsukiji Market Foodie Tour offers an unparalleled glimpse into the heart of Tokyo’s vibrant food culture.
Read our full review: Tsukiji Market Foodie Tour: Enjoy Seafood, Sushi, and Sake Review
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Tsukiji Fish Market Visit and Sushi Making Experience
The Tsukiji Fish Market Visit and Sushi Making Experience offers participants an immersive journey into the heart of Tokyo’s culinary legacy.
This 4-hour tour includes a guided exploration of the outer Tsukiji market, where visitors can learn about the fascinating world of fish catching, distribution, and sales.
The highlight is a hands-on sushi-making class led by a professional sushi master, where participants create various nigiri and maki sushi.
The experience culminates with the opportunity to savor the self-made sushi creations.
With a 96% traveler recommendation and a Badge of Excellence, this tour provides an engaging and educational window into Japan’s renowned sushi culture.
Read our full review: Tsukiji Fish Market Visit and Sushi Making Experience Review
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Tokyo Personalized Tour : Eat & Shop in Tsukiji Fish Market
Immerse oneself in the bustling heart of Tokyo’s culinary legacy with the Tokyo Private Tour: Eat & Shop in Tsukiji Fish Market.
This 3-4 hour tour offers a customized experience, guiding visitors through the renowned Tsukiji Fish Market and Outer Market. Learn about Japanese food culture, discover where to find quality products, and gain insights into local traditions.
The tour includes transportation, food, and a knowledgeable private guide. Highlights include a tuna cutting show on Saturdays and visits to Tsukiji Hongan-ji, Namiyoke Inari Jinja, and more.
With flexible starting points and a 5/5 customer rating, this tour provides an authentic, personalized exploration of Tokyo’s vibrant food and shopping scene.
Read our full review: Tokyo Personalized Tour : Eat & Shop in Tsukiji Fish Market Review
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Tokyo Tsukiji Outer Fish Market Tour and Rolled Sushi Class
For those seeking a captivating exploration of Tokyo’s vibrant food culture, the Tokyo Tsukiji Outer Fish Market Tour and Rolled Sushi Class offers an immersive experience.
With a 97% traveler recommendation and a Badge of Excellence, this 3-hour tour provides a comprehensive look at the Tsukiji Fish Market and hands-on sushi-making instruction. Guests can expect an English-speaking guide, market exploration, and a cooking session where they’ll learn to prepare sushi rolls and tamagoyaki.
The tour accommodates up to 6 travelers and includes transportation, cooking supplies, and a meal with drinks. While not suitable for those with mobility issues, this tour is an excellent choice for foodies seeking an authentic taste of Tokyo.
Read our full review: Tokyo Tsukiji Outer Fish Market Tour and Rolled Sushi Class Review
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Tokyo: Eating and Walking Tour of Downtown Shopping District
Winding through the bustling downtown shopping district of Tokyo, this 3-hour eating and walking tour offers an authentic glimpse into local culinary traditions.
Starting at Minami-Sunamachi Station, the tour explores hidden restaurants and local shopping streets, letting participants try various regional dishes and authentic local cuisine.
With an English-speaking guide, the experience focuses on genuine flavors, avoiding tourist traps. Priced from $41.55 per person, the tour is wheelchair accessible and can accommodate private groups.
Reservations can be made with no upfront payment, and cancellations are free up to 24 hours in advance for a full refund.
Visitors can expect shopping and dining experiences, food and drinks, and transportation fees to be included.
Read our full review: Tokyo: Eating and Walking Tour of Downtown Shopping District Review
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Tokyo Food Tour Tsukiji Old Fish Market
The Tokyo Food Tour Tsukiji Old Fish Market provides visitors with an authentic, behind-the-scenes exploration of one of the world’s largest seafood markets.
Travelers embark on a 5-star rated tour with knowledgeable guides like Keiko and Miyu, who share insights into the market’s rich history and culture.
Guests delight in sampling an array of fresh seafood, from tuna to oysters, as well as local specialties like miso cod and tamago.
The tour’s intimate group size of 6 or fewer ensures a personalized experience, with guides catering to dietary needs.
At just $100 per person, this tour offers exceptional value, making it a must-do activity for any visitor to Tokyo.
Read our full review: Tokyo Food Tour Tsukiji Old Fish Market Review
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Tokyo: Tsukiji Fish Market Food and Walking Tour
With a rich history dating back to the 1600s, the Tsukiji Fish Market in Tokyo is renowned as one of the world’s largest and most dynamic seafood hubs.
Visitors can explore this iconic market on a 2-hour food and walking tour. For just €36.46 per person, you’ll sample a variety of street foods, learn about Japanese food culture, and gain insights into essential ingredients for Japanese cooking.
The tour is limited to 10 participants, ensuring a personalized experience. Praised for its knowledgeable and engaging guides, the tour offers excellent value for money, according to reviews.
Whether you’re a foodie or simply curious about Japanese cuisine, this Tsukiji Fish Market tour is a must-do in Tokyo.
Read our full review: Tokyo: Tsukiji Fish Market Food and Walking Tour Review
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Tsukiji Food and Toyosu Market With Government-Licensed Guide
For those seeking an in-depth exploration of Tokyo’s renowned seafood markets, the “Tsukiji Food and Toyosu Market with Government-Licensed Guide” tour offers an excellent opportunity.
This private walking tour takes visitors through the iconic Toyosu Wholesale Fish Market and the vibrant Tsukiji Outer Market, led by a licensed local guide. Guests can observe the morning tuna auction, explore food stalls, and enjoy Japanese culinary culture.
With a maximum of 7 participants, the tour provides a personalized experience and receives high praise from travelers, who highlight the knowledgeable guides and the chance to sample diverse local cuisine.
The tour’s flexible cancellation policy and accessibility features make it a convenient and enjoyable option for those eager to discover Tokyo’s renowned markets.
Read our full review: Tsukiji Food and Toyosu Market With Government-Licensed Guide Review
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Geek Activities Support Shopping Tour in Ikebukuro
Exploring Tokyo’s renowned markets is a fantastic way to take in the city’s culinary and cultural offerings.
For those with a penchant for all things geeky, the Geek Activities Support Shopping Tour in Ikebukuro is a must-try. This 2-hour excursion, limited to just 6 participants, promises an immersive experience into the world of Japanese anime, manga, and video games.
Visitors can explore the largest anime and game store in Japan, Animate Ikebukuro, and witness the animation production process firsthand.
With an English-speaking guide, travelers can satisfy their passion for Japanese pop culture while enjoying a unique shopping experience, all for a reasonable price of $49.22 per person.
Read our full review: Geek Activities Support Shopping Tour in Ikebukuro Review
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Best of Tokyos Shopping & Food: Japanese Cultural Experience
This immersive tour provides travelers an unparalleled opportunity to explore Tokyo’s vibrant shopping and culinary landscape.
With a 95% traveler recommendation, it’s a must-try experience that showcases the best of Tokyo’s traditional culture.
Guests will explore old-world neighborhoods, sample authentic snacks, and learn from a knowledgeable local guide.
The tour includes classic Japanese treats like Ningyoyaki cakes, rice crackers, and Wagyu beef croquettes, as well as the sweet non-alcoholic drink, Amazake.
Whether you’re a seasoned traveler or new to Tokyo, this cultural experience promises to delight with its perfect balance of shopping, dining, and insightful commentary.
Read our full review: Best of Tokyos Shopping & Food: Japanese Cultural Experience Review
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Ikebukuro Anime Culture Shopping and Learning Tour
Ikebukuro has emerged as a hub for anime and game-related spots, rivaling the famous Akihabara district.
The Ikebukuro Anime Culture Shopping and Learning Tour offers a 2.5-hour immersion into this vibrant subculture. For €53.93, you’ll visit famous anime stores, learn about production methods, and discover character goods with an expert English-speaking guide.
The tour is limited to 6 participants, ensuring a personalized experience. You can cancel up to 24 hours in advance for a full refund, and there’s no upfront payment required.
Whether you’re an anime enthusiast or simply curious about the industry, this tour provides valuable insights into Japan’s rich cultural heritage.
Read our full review: Ikebukuro Anime Culture Shopping and Learning Tour Review
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Tokyo: Discover Tsukiji Fish Market With Food and Drink Samples
Visitors to Tokyo’s bustling Tsukiji Fish Market can enjoy the vibrant energy of this renowned culinary hub with the “Tokyo: Tsukiji Fish Market with Food Tastings & Shrine Visit” tour.
Rated 4.9/5 and recommended by 98% of travelers, this excursion offers an insider’s look at the market, including samplings of sushi, Japanese snacks, and traditional sweets.
A knowledgeable local guide leads the way through the outer market, culminating in a visit to a uniquely designed shrine.
With wheelchair and stroller accessibility, vegetarian options, and flexible booking policies, this tour provides an engaging and inclusive cultural experience.
Priced at €61.68 per person, it presents an excellent value for exploring Tokyo’s iconic food scene.
Read our full review: Tokyo: Discover Tsukiji Fish Market With Food and Drink Samples Review
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Tokyo: Private Tsukiji Market Walking Tour
Travelers seeking an immersive exploration of Tokyo’s renowned Tsukiji Fish Market can embark on the “Private Tsukiji Market Walking Tour.”
This 2-hour excursion guides participants through the bustling outer market, where they’ll witness the vibrant energy and uncover the secrets of Japanese culinary traditions.
For £50.87 per person, groups can enjoy an expert-led tour in English or Japanese, with the experience accessible to wheelchair users.
The tour includes visits to nearby shrines and temples, providing a well-rounded cultural experience.
Travelers can cancel up to 24 hours in advance for a full refund, and reserve their spot without prepayment.
With a 5-star rating from previous guests, this tour offers an authentic and satisfying glimpse into the heart of Tokyo’s seafood industry.
Read our full review: Tokyo: Private Tsukiji Market Walking Tour Review
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Tsukiji Market Eating Tour, Authentic Sushi & Sake Comparison
For those seeking an immersive exploration of Tokyo’s renowned Tsukiji Fish Market, the “Tsukiji Market Eating Tour, Authentic Sushi & Sake Comparison” provides a comprehensive culinary experience.
Rated 5.0 out of 48 reviews, this tour offers travelers a chance to savor seasonal sushi, distinctive Japanese snacks, and a sake tasting, all while learning about the market’s history and traditions from an English-speaking guide.
With a maximum of 6 participants, the tour ensures a personalized experience, including private transportation and a name sticker translated into Kanji.
Whether you’re a sushi enthusiast or simply interested in Japanese culture, this tour promises an unforgettable gastronomic journey.
Read our full review: Tsukiji Market Eating Tour, Authentic Sushi & Sake Comparison Review
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Tsukiji Outer Market Adventure With Tasteful Delights
Set out on a delectable odyssey through Tokyo’s renowned Tsukiji Outer Market with the “Tsukiji Outer Market Adventure With Tasteful Delights” tour. Priced from $77.34 per person, this 2-hour guided experience immerses you in the vibrant atmosphere of the iconic market.
Explore the historic Tsukiji Hongan-ji temple, sample fresh seafood and authentic street food, and visit the Namiyoke Inari Jinja shrine.
With a maximum group size of 8, you’ll enjoy personalized attention and the flexibility to cancel up to 24 hours in advance. However, this tour may not accommodate certain dietary requirements.
Check availability and secure your spot to savor the culinary delights of Tsukiji Outer Market.
Read our full review: Tsukiji Outer Market Adventure With Tasteful Delights Review
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Fish Market Food Tour in Tokyo
The Fish Market Food Tour in Tokyo offers visitors an immersive experience exploring the city’s renowned seafood markets and sampling a variety of local delicacies.
Designed for first-time visitors, the 97% traveler-recommended tour takes participants through the Tsukiji fish market and Toyosu Market, where they can witness a tuna auction and taste food from over 5 vendors.
With full lunch-size portions, the small group experience provides personalized attention and an opportunity to savor Tokyo’s vibrant food culture.
Conveniently located near public transportation, the tour isn’t wheelchair accessible but does offer infant seats.
Priced at $90.24 per person, the Fish Market Food Tour is an excellent way to take in the heart of Tokyo’s culinary scene.
Read our full review: Fish Market Food Tour in Tokyo Review
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Tokyo Tours in Spanish (Tsukiji Market-Ginza-Tokyo Tower)
Visitors to Tokyo seeking a comprehensive cultural experience can explore the city’s renowned landmarks and districts through the Spanish-led “Tokyo Tours in Spanish (Tsukiji Market-Ginza-Tokyo Tower).”
This immersive 8-hour tour provides an insider’s glimpse into Tokyo’s vibrant fish market, upscale Ginza shopping district, and the iconic Tokyo Tower.
Led by an expert guide with over 17 years’ experience in Japan, the tour emphasizes comfort and culture.
Participants can expect guided tours, free time for exploration and shopping, and insights into the country’s history and traditions.
With flexible booking options and a focus on local experiences, this tour offers an engaging and accessible way to discover the best of Tokyo.
Read our full review: Tokyo Tours in Spanish (Tsukiji Market-Ginza-Tokyo Tower) Review
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Tokyo by Bike: Tsukiji Market and Odaiba Including Tokyo Bay Cruise
This 6-hour Tokyo by Bike tour offers visitors a unique opportunity to explore the city’s renowned Tsukiji Market, picturesque Odaiba district, and take in the serene views of Tokyo Bay.
Led by knowledgeable guides, the small group of up to 10 you will cycle through the bustling market, visit Odaiba’s top attractions, and conclude with a relaxing cruise.
The tour includes a helmet, beverages, and the cruise ticket, providing a seamless experience. Reviewers praise the guides’ expertise and the tour’s ability to immerse participants in Tokyo’s culture.
While there may be challenges at Tsukiji Market, the diverse itinerary and stunning views make this a highly recommended way to discover the city by bike.
Read our full review: Tokyo by Bike: Tsukiji Market and Odaiba Including Tokyo Bay Cruise Review
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Tokyo: Historic Street Food and New Fish Market Tour
Foodies and culinary enthusiasts exploring Tokyo can’t miss the Historic Street Food and New Fish Market Tour. This immersive experience takes you on a journey through the vibrant streets of Tokyo, where you’ll discover the city’s rich culinary heritage.
Start at the new Toyosu Fish Market, the successor to the iconic Tsukiji Market, and witness the lively tuna auction. Then, explore the lively alleyways of Tsukiji Outer Market, sampling traditional street foods like yakisoba and taiyaki.
The knowledgeable guide will share insights into the history and cultural significance of these beloved dishes. Whether you’re a sushi aficionado or simply love trying new flavors, this tour offers a delicious glimpse into Tokyo’s gastronomy.
Read our full review: Tokyo: Historic Street Food and New Fish Market Tour Review
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Tokyo Shopping Street Hopping Private Tour With Government Licensed Guide
Set out on a personalized shopping adventure through Tokyo’s vibrant streets with the Tokyo Shopping Street Hopping Private Tour.
This private walking tour allows you to explore 3-4 of Tokyo’s premier shopping destinations with a licensed local guide. Customizable to your interests, the tour accommodates groups of up to 7 passengers and is wheelchair and stroller accessible.
While the guide fee is included, you’ll need to cover transportation costs and any admission fees.
With a stellar 5.0 rating from 14 reviews, this tour promises a tailored experience filled with cultural insights and shopping opportunities.
Booking early is recommended, as this popular tour is likely to sell out.
Read our full review: Tokyo Shopping Street Hopping Private Tour With Government Licensed Guide Review
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Tsukiji Food Crawl: Japanese Street Food & Market Tour
Venture beyond Tokyo’s shopping districts and learn about the vibrant Tsukiji neighborhood on the Tsukiji Food Crawl: Japanese Street Food & Market Tour.
Discover the bustling Tsukiji Outer Market, where you’ll sample delectable local delicacies like fresh sushi, yakisoba, and taiyaki.
Wander through the maze of stalls, taking in the sights, sounds, and aromas of this iconic food hub. An expert guide will provide insights into Japanese culinary traditions and help you navigate the market like a local.
Whether you’re a foodie or simply curious, this tour offers a unique and authentic taste of Tokyo’s vibrant street food scene.
Read our full review: Tsukiji Food Crawl: Japanese Street Food & Market Tour Review
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Tuna Auction and Tokyo Toyosu Fish Market Tour
For those seeking an immersive journey into the heart of Tokyo’s vibrant seafood ecosystem, the Tuna Auction and Tokyo Toyosu Fish Market Tour offers an unparalleled opportunity.
Priced from $117.70 per person, this complete experience allows up to 12 travelers to witness the iconic tuna auction and explore the Toyosu Fish Market.
Led by the knowledgeable guide Fumi, the tour includes insights into the market’s inner workings, a sampling of Japanese delicacies, and a reserved breakfast at a sushi shop.
With a 100% recommendation rate from previous travelers, this tour provides an authentic and educational glimpse into Japan’s rich culinary traditions.
While some guests have noted difficulty understanding the guide’s accent, the overall experience is praised for its organization and attention to detail.
Read our full review: Tuna Auction and Tokyo Toyosu Fish Market Tour Review
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Sum Up
Tokyo offers a variety of shopping tours that cater to diverse interests. From exploring the iconic Tsukiji Fish Market to discovering hidden underground malls, these tours provide an immersive experience, showcasing the city’s rich food culture and vibrant shopping destinations. Whether you’re a foodie, a market enthusiast, or a shopping aficionado, there’s a tour that’ll suit your preferences and make your Tokyo visit truly memorable.