Planning a trip to Cozumel? There’s no shortage of excursions, but if you’re looking for an adventure that balances fun, culture, and natural beauty, the Double ATV Tour in Cozumel and Cenote Jade might just be worth your consideration. This private experience promises a personalized ride through lush jungles, visits to historic sites, and a refreshing dip into one of Mexico’s famed cenotes — all for about $50 per person.
What sets this tour apart? First, it’s operated by a family-run company with over 25 years of experience, emphasizing safety, local insight, and genuine hospitality. Second, the tour features private guides who speak fluent English, ensuring that your questions about Cozumel’s culture and history get answered in a friendly, approachable manner.
A couple of considerations: the entrance fee to El Cedral isn’t included in the base price—it costs an additional $20 per person paid at the site—and the tour’s itinerary can sometimes run tight, especially if traffic or delays occur. But for independent travelers or families wanting a flexible, intimate experience, this tour offers a good mix of adventure and cultural highlights.
If you enjoy off-road exploration, learning about local traditions, or just want a fun way to see the island, this tour might be perfect for you. It’s especially well-suited for active travelers who appreciate a bit of adrenaline paired with authentic experiences.
Key Points

- Private Experience: No crowded caravans—your own vehicle and guide make for a more personalized adventure.
- Cultural & Natural Mix: Visit historic El Cedral, enjoy tequila tasting, and swim in the Jade cenote.
- Expert Local Guides: Guides are native Cozumel residents, fluent in English, and enthusiastic about sharing their culture.
- Value for Money: At $50, the tour offers a multi-stop day with diverse activities, including transportation, water, and guided commentary.
- Optional Entrance Fee: The $20 fee for El Cedral’s park and cave access is paid on-site, so budget accordingly.
- Ideal for Active Travelers: Expect off-road riding, mud, splashes, and a fair bit of fun in nature—perfect for those who like a thrill.
The Full Experience: What to Expect and Why It Matters

You can also read our reviews of more tours and experiences in Cozumel
Starting Off: Convenient Pickup and Private Setting
From the moment you book, your experience begins with pickup service from cruise ports, hotels, or any location within Cozumel—a real advantage for those unfamiliar with the island’s logistics. The tour’s maximum group size is 30, but reviews show many travelers enjoyed a more intimate experience, especially if traffic delays or other hiccups cause fewer people to join.
The guided ride on all-terrain vehicles (ATVs or UTVs) lasts about 40 to 50 minutes, depending on your driving speed. You’ll be given helmets and goggles, as well as a quick tutorial—so even first-timers can feel confident. Expect some mud and a few splashes; many reviews highlight the thrill of exploring the jungle with a guide who keeps safety top of mind.
Exploring El Cedral: A Look into Local Life & History
Your first stop is El Cedral, a small historic town with roots dating back to Cozumel’s earliest days. You can walk around, admire its sculptures, and visit the first church built on the island. The entrance fee for the park and cave here is $20 per person, paid at the site, which is not included in the original price. Many travelers note that the site offers a glimpse into local traditions and architecture, making it more than just a quick photo stop.
One reviewer remarked, “We learned a lot about the area, and the tequila tasting afterward was a highlight.” The tour is designed to balance sightseeing and education; guides often share stories about Mayan culture and local life.
The Jade Cenote: A Natural Marvel
Next, you’ll head into the jungle to reach Jade Cenote—a natural sinkhole noted for its clear water and quiet beauty. It’s Mexico’s third most important cenote, and many reviews highlight how refreshing and adventurous this swim can be. It’s not a pristine resort-style lagoon—think more natural, with some bats overhead and muddy water, which adds to the charm for many.
Mauro, a guide mentioned in reviews, directed groups to jump into the water from a small ledge, adding a dash of adrenaline. You’ll also find spots to take photos, relax, and learn about the geological history that created this underground wonder. Remember that the water isn’t crystal-clear like a swimming pool, but it’s perfectly suited for a cooling dip and some memorable photos.
Tequila Tasting and Cultural Stops
Before or after the cenote, the tour includes a tequila seminar and tasting, giving you a chance to sample some of Mexico’s most renowned spirits. Many guests rave about the quality of the tequila—”the best we’ve ever tasted”—though one noted it’s pricey. It’s a fun way to learn about the process and support local producers.
The tour also briefly visits local artisans’ shops and traditional dances, enriching your understanding of Cozumel’s cultural tapestry. Guides often provide entertaining commentary, making these stops feel authentic rather than touristy.
Analyzing the Value

At $50, this tour offers a lot of variety—from adrenaline-pumping ATV rides to relaxing swims and cultural insights. The inclusion of transportation, bottled water, helmets, and goggles enhances convenience, especially when exploring unfamiliar terrain.
While the $20 entrance fee isn’t included in the initial price, many consider it a fair addition for access to the historic park and cave. It’s worth noting that some reviews mention feeling rushed or expecting more scenic driving—this is a practical consideration if your priorities are more about the natural scenery rather than neighborhood views.
The private guide element is a significant plus: it allows you to tailor the experience and ask questions freely. Many reviews praise the guides—particularly Victor, Mauro, and Alejandro—for their enthusiasm and knowledge. This personalized touch greatly enhances the value for money.
Considerations for Potential Participants
- If you’re a family or small group looking for a flexible, safe adventure, this tour works well.
- Those who prefer more scenic driving or beaches might find the itinerary somewhat limited.
- Be prepared for physical activity and getting muddy—not ideal if you prefer a relaxed, sit-back experience.
- Budget an extra $20 for the El Cedral entrance fee, unless you opt out of that part.
Who Should Book This Tour?

This experience suits travelers craving adventure with an educational twist. It’s perfect if you want to see the island’s natural beauty and learn about its culture, all while having fun on an ATV. It’s especially appealing for those who value personalized attention and enjoy off-road riding—not for those expecting a luxury or beach-focused day.
Families with active kids, small groups, or couples looking for a more authentic, less commercialized excursion will find this tour is a good fit. It’s also a solid option for travelers who appreciate a local guide’s perspective and want to support a family-owned operation.
The Sum Up: Is It Worth It?

For just $50, the Double ATV Tour in Cozumel and Cenote Jade offers a well-rounded day packed with adventure, culture, and natural beauty. The focus on private guides and customized experiences makes it stand out among standard island excursions. If you’re eager to explore beyond the usual tourist spots, enjoy off-road rides and swimming in cenotes, and value authentic local insights, this tour delivers.
While it’s not a luxury experience and requires a willingness to get muddy and a bit rushed at times, the overall value for the price and the friendly, knowledgeable guides make it a compelling choice for active travelers wanting a fun, genuine taste of Cozumel.
This tour is best for those who seek adventure and culture in equal parts, and who appreciate the option to customize their day. It’s a great pick for small groups or families wanting an intimate adventure without the crowds.
FAQ

Is transportation included?
Yes, the tour provides transportation from cruise ports, hotels, or any location within Cozumel, making it very convenient.
What is the duration of the tour?
The total experience lasts about 3 hours, with the ATV ride, cultural stops, and cenote swim included.
How much is the extra fee for El Cedral?
The entrance fee for El Cedral Park and the Jade cenote is $20 per person, payable at the site during your visit.
Can I participate if I’ve never driven an ATV before?
Absolutely. Guides give a quick tutorial and a test drive before heading into the jungle, making it suitable even for beginners.
What should I bring?
Bring swimwear, a towel, and possibly a change of clothes if you plan to swim in the cenote. Wear comfortable, weather-appropriate clothing, and be prepared to get muddy.
Is this tour suitable for children?
Many reviews mention families and kids enjoying the ride, but it’s best suited for active children comfortable with off-road riding. Check with the operator for age restrictions or safety recommendations.
In the end, this tour offers a lively, authentic slice of Cozumel that combines adventure, culture, and natural beauty in a flexible, family-friendly package.
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