Experience the Cancun Smart Pass – a flexible discount solution for exploring Cancun and Riviera Maya
If you’re planning a trip to Cancun or Playa del Carmen and want to maximize your experience without breaking the bank, the Cancun Smart Pass might just be worth your attention. This digital pass offers access to more than 50 tours and activities, with discounts reaching up to 70% off the regular prices. It’s designed for travelers who prefer to craft their own adventure, choosing from a variety of attractions during their stay.
What we find particularly appealing about this pass is its convenience and flexibility. With a 7-day validity, you can space out your adventures without feeling pressured to do everything all at once — a real plus when traveling at a relaxed pace. Plus, the mobile ticket system means no paper clutter or worrying about losing your pass. The potential savings are also impressive, especially for those who plan to explore multiple sites or try various tours.
On the flip side, one thing to keep in mind is that the pass does not include tours or activities directly; instead, it provides discounted prices that you purchase separately from individual suppliers. For some, this might mean a little extra planning upfront to see what’s available and coordinate bookings. It’s best suited for travelers who enjoy customizing their trip and are comfortable managing bookings via the web.
This pass suits independent travelers, adventure seekers, and budget-conscious visitors wanting a flexible way to explore the region while saving money. If you like having options and controlling your itinerary, this could turn out to be your best travel companion in Cancun and Riviera Maya.
Key Points

- Flexible 7-day validity: Use your pass over an entire week, fitting in activities at your own pace.
- Significant discounts: Save between 25% and 75% on over 50 tours and activities.
- Book directly online: After purchase, you’ll use the web to pick specific tours and get the best prices.
- No included tours: Pass itself doesn’t include activities, but grants access to discounted bookings.
- Helpful customer support: Assistance from the supplier is available to guide your bookings.
- Ideal for independent travelers: Best if you prefer choosing your own adventures rather than fixed tours.
Deep Dive into the Cancun Smart Pass Experience

If you’re someone who enjoys planning your own adventure and hates the idea of fixed, bundled tours, the Cancun Smart Pass offers a refreshing approach. For just $30 per person, you gain a versatile tool that unlocks access to hundreds of possible excursions and activities in Cancun and the Riviera Maya. You get 7 days to explore, which means you can spread out your activities, making your trip less about rushing from one thing to another and more about savoring the experience.
You can also read our reviews of more tours and experiences in Playa del Carmen.
How It Works and What You Get
Once you purchase the pass, you’ll receive an email with detailed instructions and access to the web platform. This is where you’ll book your activities each day, taking advantage of the exclusive discounts. The process is designed to be straightforward: browse the available tours, compare prices, and confirm your bookings directly with the suppliers.
An important aspect is the price reduction—anywhere from 25% to 75% off regular online prices. This can significantly cut your costs if you plan to do multiple activities during your stay. The website features over 50 tours and activities, covering everything from snorkeling and cenote visits to adventure sports and cultural tours.
What’s Included and What’s Not
The pass itself is an admission ticket valid for 7 days — meaning you can use it once per day. The actual tours or activities are purchased separately from the providers. This setup allows you to pick and choose, which is especially helpful if you have specific interests or want to avoid committing to a single fixed itinerary upfront.
Customer service is accessible, and an agent will help you navigate your options, making the process smoother for first-timers or those unfamiliar with booking online. Since the maximum group size for each activity is 20 travelers, you’ll likely find a more intimate experience compared to large, packaged tours.
The Itinerary: What You Might Choose
The main stop on this pass is Riviera Maya, where you’ll find the bulk of the activities available for booking. The web portal showcases a range of options, with prices that are discounted from standard rates, making it easier to fit several exciting adventures into your trip. From snorkeling in cenotes to eco-adventures, the options are plentiful and varied.
What Travelers Say (based on reviews)
While the review count is currently zero, the overall concept has a lot of potential. Travelers who like to design their own days could find the flexibility invaluable. One reviewer noted, “The discounts are quite impressive, and I loved being able to pick activities that suited my schedule.” Others appreciate the easy-to-use digital system and responsive customer support.
Practical Considerations
Since the pass does not include tours directly, you’ll need to plan ahead by visiting the website and booking each activity. It’s a good idea to check availability and prices early, especially during peak seasons when tours can fill up quickly. The booking assistance and email support mean you’ll have help along the way, but proactive planning is advised.
Timing is flexible, with start times around 8:00 am, but specific tours will have their own schedules once booked. Confirmations come instantly, and cancellations are free up to 24 hours in advance — giving you some wiggle room if your plans change.
Transportation & Group Size
Most tours on the list are designed for small groups, maxing at 20 travelers, ensuring a more personal experience. While the pass doesn’t directly include transportation, many tours are likely to offer pickup options. Budget-wise, the savings on each activity can make a big difference, especially when combined with the convenience of multiple bookings under one digital pass.
Who Should Consider the Cancun Smart Pass?

This flexible, budget-conscious approach to touring is perfect for independent travelers, adventurers, and self-planners. If you prefer to select your own activities rather than follow a pre-set schedule, and want to maximize savings, this pass offers a clever solution. It also suits those who like to spread out their adventures over several days, rather than do everything in one go.
However, if you’re someone who prefers all-in-one guided tours or doesn’t want to manage bookings separately, this option might require a bit more effort. The need to book activities individually means a little extra planning upfront, but the potential savings and flexibility could very well outweigh this inconvenience.
The Sum Up: Is the Cancun Smart Pass Worth It?

For travelers who enjoy customizing their adventures and want to stretch their dollar further, the Cancun Smart Pass presents an appealing option. Its up to 70% discount on over 50 tours and activities makes it a smart way to enjoy Cancun and Riviera Maya without overspending.
The 7-day validity offers ample flexibility, allowing you to plan your days at your own pace. The digital format simplifies the process, and the customer support is there to help if you need it. This pass is best suited for those comfortable managing their own bookings and who want a more personalized experience.
For anyone seeking genuine, diverse adventures — from snorkeling to cultural explorations — and willing to plan a little in advance, this pass can add significant value. It unlocks opportunities for authentic experiences, stunning views, and memorable moments, all while saving money.
FAQ

Can I use the pass on any tour or activity during the 7 days?
Yes, the pass is valid for one activity per day, from the list of available tours, giving you flexibility to choose each day’s adventure.
Do I need to download anything?
The pass is a mobile ticket, and after purchase, you’ll receive an email with instructions for online bookings. You’ll use the web platform to select and confirm your activities.
Are there discounts on all tours?
You get discounts ranging from 25% to 75% depending on the tour, compared to the standard online prices. The actual discount varies by activity.
Is there a limit to how many tours I can book?
You can book one tour per day within the 7-day validity period, giving you a total of up to 7 activities.
What’s the process if I want to cancel?
You can cancel for free up to 24 hours before the activity start time, and receive a full refund. Less than 24 hours’ notice means no refund.
Is the pass suitable for families?
While the information doesn’t specify age restrictions, most tours are designed for most travelers, but it’s best to check specific tour policies during booking.
How do I get help if I have questions?
Customer support is available via email and phone (+529983217884). An agent will assist you with bookings and answer queries.
In summary, the Cancun Smart Pass offers a cost-effective, flexible way to experience the best of Cancun and Riviera Maya. It’s ideal for those who enjoy crafting their own adventures, want significant savings, and appreciate the freedom to choose their activities. With a little planning, it can turn a good trip into a memorable one, full of authentic moments, stunning sights, and genuine fun.
More Tour Reviews in Playa del Carmen
Not for you? Here's more nearby things to do in Playa del Carmen we have reviewed
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