Planning a night out in London and craving something truly unique? The ABBA Voyage Dance Floor Ticket promises an experience that blends technology, music, and pure fun. Whether you’re a die-hard ABBA fan or just seeking an innovative way to enjoy live music, this event is crafted to dazzle. We haven’t personally attended, but the glowing reviews, stunning visuals, and lively atmosphere suggest this is a show worth considering.
What we love most about this experience is the state-of-the-art hologram technology that makes ABBA look and feel incredibly real — it’s like having the band back from the dead, but in a way that’s utterly modern. Plus, the chance to dance right on the floor with the music pumping around you adds a fun, energetic vibe that’s hard to find elsewhere in London’s concert scene.
A possible consideration? The ticket price of around $74, while reasonable for a concert of this scale, might seem steep to some, especially since food and drinks are not included. So, it’s wise to budget for snacks or drinks at the venue if you want to keep your experience all in one place.
This experience suits visitors looking for a memorable, high-tech concert that combines nostalgia with innovation, perfect for those who love to dance and enjoy lively, interactive shows. It’s especially appealing for fans of ABBA or anyone wanting to experience London’s modern entertainment offerings.
Key Points
- Cutting-edge hologram technology creates a lifelike ABBA performance.
- Dance floor access offers an immersive, energetic experience.
- Spectacular lighting and pyrotechnics enhance the visual appeal.
- Food, drinks, and seating are not included, so plan accordingly.
- Suitable for ages over 6, with restrictions for children under 3 and younger teens.
- The show lasts about 90 minutes with no intermission, making it a concise yet impactful event.
The Experience: A Step-by-Step Breakdown
You can also read our reviews of more tours and experiences in London
The Venue: ABBA Arena London
Located at Queen Elizabeth Park, the purpose-built ABBA Arena is a sleek, modern space designed specifically for this concert. Its architecture is tailored to maximize the visual impact of the holograms, lighting, and sound. The arena’s layout facilitates an up-close experience, especially if you’re on the dance floor, which is a major draw for fans wanting to feel part of the action.
Arrival and Entry
You’ll need to present your ticket at the arena entrance, which is straightforward and efficient. Since the event has a strict non-refundable policy, it’s worth arriving a little early to avoid last-minute stress. There are no seating options included, but the arena is spacious enough to allow free movement as you dance and sing along.
The Main Event: The Concert
Set for about 90 minutes, the performance features digital avatars of ABBA, backed by a talented live band. The holograms are frequently praised for their astonishing realism — “they look so real and alive,” as one reviewer put it. This isn’t just a projection; it’s a convincing, full-bodied illusion that makes you feel like you’re watching ABBA perform in front of you.
The lighting effects and pyrotechnics further boost the excitement, creating a dynamic stage presence that keeps your eyes and ears engaged. The playlist includes some of the most beloved songs ever written, and the playlist is described as “so bouncy that you can’t sit still.”
More Great Tours NearbyDancing and Atmosphere
One of the most celebrated aspects is the freedom to dance right on the floor. Reviewers mention how lively and “crazy” the vibe gets, especially when the music is at full blast. Being close to the action allows you to sing along, wave your hands, and really get into the moment. It’s a small detail, but the ability to move freely greatly enhances the overall enjoyment.
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Facilities and Extras
The venue offers a variety of food, drinks, and a merchandise shop where you can buy souvenirs, making it a comprehensive entertainment hub. However, since food and drinks are not included in the ticket, expect to purchase at least some snacks or beverages if you’re thirsty or hungry during the show.
The Reviews Speak Volumes
Guests rave about the technology, with one noting, “the holograms look so real and alive,” and another appreciating the unbelievable experience of dancing on the floor. Staff are described as efficient and friendly, which smooths out any logistical hiccups and keeps the focus on the fun.
Analyzing the Value
For $74, you’re not just buying a ticket to a concert but investing in an innovative, multi-sensory experience. Compared to traditional concerts, the technology used here is a major selling point that elevates it beyond an ordinary gig. Plus, the short duration makes it easy to fit into an evening without overcommitting.
However, since food and drinks are not included, you may want to consider bringing your own snacks or planning to purchase on-site. The non-refundable policy is standard for tickets of this kind but warrants careful planning to ensure your timing and expectations align.
Who Will Love This?

This experience is ideal for ABBA fans who want a fresh take on familiar songs. It also suits tech enthusiasts interested in hologram concerts, and dance lovers who want to jump into a lively environment. Families with children over 6 will find it a fun outing, though the Dance Floor area is not recommended for those under 12.
If your group enjoys interactive, energetic performances, this is a show that’s unlikely to disappoint. It’s less suited for those seeking a traditional concert or a seated, contemplative experience.
The Sum Up
The ABBA Voyage Dance Floor Ticket offers a high-energy, innovative concert experience that combines the magic of ABBA with advanced technology, creating a visually stunning and fun atmosphere. Its dancing-friendly environment makes it particularly appealing for those who love to participate actively.
It’s definitely a value for money when you consider the level of production and the chance to see holographic ABBA in a modern setting. The short duration keeps the experience punchy, making it a perfect night out for a wide range of visitors.
For families, dance enthusiasts, and lovers of modern spectacle, this is a must-try in London. Just remember, food and drinks are extras, and young children should be carefully considered based on the age restrictions.
The combination of technological innovation and lively music makes this concert a standout addition to London’s entertainment scene — a night that’s likely to be remembered long after the last song.
London: ABBA Voyage Dance Floor Ticket
FAQ

Can I take photos or film during the concert?
No, photography and filming are strictly prohibited during the performance to preserve the experience for all attendees.
How long is the concert?
The show lasts approximately 90 minutes with no intermission, providing a compact but intense dose of ABBA magic.
Is seating included?
No, the ticket grants access to the dance floor area, and there are no designated seats. You’re encouraged to dance and move freely.
Can children attend?
Yes, children over 6 are welcome, but kids under 3 are not allowed in the venue, and those under 16 must be accompanied by an adult.
Is the Dance Floor area suitable for young children?
It’s not recommended for anyone younger than 12 due to the energetic environment.
What should I bring?
Bring your ticket, comfortable shoes for dancing, and perhaps some snacks or drinks if you want to avoid on-site purchases.
Are food and drinks available at the venue?
Yes, there are a variety of options, but they are not included in the ticket price.
What’s the best way to get to the venue?
The ABBA Arena is centrally located at Queen Elizabeth Park, accessible via London’s public transportation — check local maps for the best route.
This lively, high-tech event offers a fantastic way to experience ABBA’s music in a setting that’s as modern as it is nostalgic. Whether you’re a long-time fan or just in it for the fun, the ABBA Voyage Dance Floor Ticket guarantees a memorable night out in London.
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