Explore the rich history and time-honored traditions of Noilly Prat’s renowned vermouths. Visitors can embark on a guided tour to explore the brand’s historic cellars, where the secrets behind their acclaimed blends are meticulously guarded. This immersive journey allows guests to sample four diverse expressions, from the iconic Original Dry to the unique Ruby Red, gaining a deeper appreciation for the complexity and depth of flavor in these celebrated spirits. With convenient tour schedule options and a small-group guided format, this experience offers an insider’s look into the art of vermouth-making that’s not to be missed.
Key Points
- Take a guided tour of Noilly Prat’s atmospheric cellars to learn about the brand’s meticulous vermouth-making process.
- Sample four of Noilly Prat’s iconic vermouths, including their flagship Original Dry, Ambre, Blanc, and Red varieties.
- Discover the unique blend of ingredients and aging techniques that contribute to the depth and complexity of Noilly Prat’s vermouths.
- Enjoy a personalized and intimate exploration of Noilly Prat’s over 150-year history and craftsmanship through a small-group tour.
- Flexible tour schedule options throughout the day allow visitors to fit the Noilly Prat experience into their itinerary.
Noilly Prat’s Celebrated History

For over 150 years, Noilly Prat has crafted some of the world’s most renowned vermouths, building a celebrated history in the process.
Founded in the 19th century, this iconic brand has perfected the art of vermouth-making, drawing on traditional techniques and a commitment to quality.
Through meticulous blending and long periods of aging, Noilly Prat has developed a range of vermouths that are prized for their depth of flavor and complexity.
Today, the brand’s reputation continues to grow, with its products being sought after by mixologists and vermouth enthusiasts around the globe.
A visit to Noilly Prat’s facilities offers a unique opportunity to take in this storied legacy.
You can also read our reviews of more tours and experiences in France.
Discover the Cellar’s Secrets
Explore the secrets of Noilly Prat’s esteemed cellar on a small-group tour, where visitors can uncover the brand’s time-honored vermouth production methods.
During this intimate experience, you’ll learn about the history and craftsmanship behind Noilly Prat’s celebrated vermouths. Expert guides will lead you through the atmospheric cellars, sharing insights into the meticulous blending and aging processes that give these vermouths their distinctive flavors.
Encounter the array of ingredients and techniques that make Noilly Prat so revered, from the carefully selected wines to the maceration of botanicals. As you explore the cellar, you’ll have the chance to sample a range of the brand’s products, gaining a deeper appreciation for the art of vermouth-making.
Vermouth Tasting Experience

Visitors can sample a range of Noilly Prat’s celebrated vermouths during the tasting experience. The expert guide will lead you through 4 different Noilly Prat products:
- The Original Dry Vermouth – the brand’s flagship and one of the world’s most iconic vermouths.
- The Ambre Vermouth – a sweeter, richer style with notes of caramel and spice.
- The Blanc Vermouth – a delicate, aromatic white vermouth perfect for cocktails.
- The Red Vermouth – a unique ruby-colored blend with hints of citrus and herbs.
You’ll learn about the production methods, flavor profiles, and history behind these beloved vermouths. It’s an opportunity to appreciate the craftsmanship and heritage of this renowned brand.
Convenient Tour Schedule Options
With a range of convenient daily tour times to choose from, visitors can easily fit the Noilly Prat cellar tour and tasting into their schedule. The tours depart at various points throughout the day, providing flexibility for travelers to plan their visit.
Whether you’re an early riser or prefer an afternoon outing, Noilly Prat offers tour times to accommodate different schedules. The tour itself has no specified duration, so you can enjoy the experience at your own pace.
With a maximum group size of just 10 travelers, the tours offer an intimate and personalized way to explore the brand’s history and production secrets.
Small-Group Guided Exploration
A small group of up to 10 travelers accompanies a local guide on an intimate exploration through the historic Noilly Prat cellars and facilities.
Guests will explore the brand’s rich heritage, uncovering the secrets behind their acclaimed vermouth production.
During the tour, you’ll:
- Learn about Noilly Prat’s over 150-year history, and how they’ve perfected their time-honored vermouth-making process.
- Go behind the scenes to see the production areas and aging cellars where the vermouths are crafted.
- Taste a range of Noilly Prat’s diverse vermouth offerings, discovering their unique flavors and aromas.
- Gain a deeper appreciation for the skill and artistry that goes into creating these celebrated vermouths.
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What’s Included in the Tour
The guided tour typically includes a local guide, tastings of various Noilly Prat vermouth products, and the applicable local taxes.
Visitors can expect to sample a range of the brand’s celebrated vermouths during the tour. The local guide will share insights into the history and production secrets of Noilly Prat, which has been crafting some of the world’s finest vermouths for over 150 years.
With a maximum group size of 10 travelers, the tour offers an intimate and personalized experience. Whether you’re a vermouth enthusiast or simply curious to learn more, this guided exploration promises an engaging and informative look into the world of Noilly Prat.
Meeting Point and Pickup
The meeting point for this tour is located at La Maison Noilly Prat – Musée – Bar – Boutique, situated at 1 Rue Noilly in Marseillan, France.
Visitors won’t be able to get picked up from their hotels, as the tour begins and ends at this centralized meeting location.
It’s the brand’s own museum, bar, and boutique.
The tour doesn’t provide transportation, so you’ll need to make your own way there.
Once the tour is over, you’re free to explore the facilities further or head out on your own.
The tour ends right back where it started – at the meeting point.
Additional Tour Information
Besides the meeting point details, there are a few other important pieces of information to be aware of when booking this Noilly Prat vermouth tasting tour. Confirmation is provided at the time of booking, and there’s a possibility of cancellation if the minimum number of participants isn’t met. The tour isn’t wheelchair accessible, but most travelers should be able to participate.
The tour duration isn’t specified, so the length of the experience may vary. Participants will get to sample a range of Noilly Prat’s celebrated vermouths during the tour, along with learning about the brand’s history and production secrets from a local guide.
Frequently Asked Questions
Can I Purchase Noilly Prat Products at the End of the Tour?
Yes, visitors can purchase Noilly Prat products at the end of the tour. The tour includes a visit to the brand’s boutique, where guests can browse and purchase a range of Noilly Prat vermouths and related items.
Is There a Minimum Age Requirement to Participate in the Tour?
The tour has no minimum age requirement, allowing visitors of all ages to participate. However, only those 18 and older can sample the vermouth products. Children can accompany their parents on the tour but won’t be able to taste the vermouths.
Are Food and Non-Alcoholic Beverages Provided During the Tasting?
The tour provides samples of Noilly Prat vermouths, but does not include any food or non-alcoholic beverages during the tasting. Visitors should plan to have a meal before or after the tour if they desire additional refreshments.
Are the Tours Offered in Languages Other Than French?
The Noilly Prat tours are offered in English as well as French. Visitors can expect a local guide to lead them through the brand’s history and production process, and they’ll get to sample the vermouths in various languages.
Can I Extend the Tour or Add Additional Activities?
Visitors can inquire about extending the tour or adding additional activities when booking. The tour provider may be able to accommodate special requests, but availability and pricing would need to be confirmed at the time of booking.
Visit the Cellars & Taste 4 Vermouths
Recap
Noilly Prat’s cellar tour provides an immersive experience to discover the secrets behind its renowned vermouths.
Visitors can sample four diverse expressions, gaining a deeper appreciation for the meticulous blending and aging processes that contribute to the complexity and depth of flavor in these celebrated libations.
With convenient scheduling options and small-group guidance, it’s an opportunity to elevate one’s understanding of this historic brand.






















